Alibaba prices AI glasses at $660 to rival Meta and launches ChatGPT challenger

Alibaba connected Thursday announced pricing for its upcoming artificial quality glasses and launched a caller chatbot powered by its latest AI models.

The Chinese exertion elephantine said the Quark AI Glasses volition spell connected pre-sale connected Oct. 24 connected Alibaba's e-commerce level Tmall. The pre-sale terms volition commencement astatine 4,699 Chinese yuan ($659.4) but aft applying assorted discounts, volition outgo 3,999 yuan.

Alibaba volition statesman shipping the merchandise from December.

The Hangzhou-headquartered steadfast besides unveiled AI Chat Assistant, a caller chatbot mode wrong its existing Quark app.

The latest moves are portion of Alibaba's assertive AI propulsion this twelvemonth which has seen the institution merchandise updated models and a thrust to reinvigorate income astatine its unreality computing business done which it sells overmuch of this exertion to businesses.

But the glasses and chatbot merchandise item an expanding country of absorption for Alibaba — AI that is aimed astatine consumers.

Alibaba's shares closed astir 1.7% higher successful Hong Kong and its U.S.-listed banal besides roseate successful premarket trade.

Alibaba first announced the Quark AI Glasses successful July. It's the archetypal merchandise of its benignant from the Chinese elephantine and the eyewear is powered by the company's Qwen ample connection exemplary and its Quark AI assistant.

The glasses enactment functions specified arsenic hands-free calling, euphony streaming and real-time connection translation.

Many tech companies spot wearables, specifically glasses, arsenic the adjacent frontier successful computing, alongside the smartphone. The Quark AI Glasses are Alibaba's reply to Meta's astute glasses that were designed successful collaboration with Ray-Ban. 

The Chinese tech elephantine volition besides present vie with Chinese user electronics player Xiaomi who this year released its ain AI glasses.

Quark is Alibaba's main consumer-facing AI app. Alibaba connected Thursday unveiled a merchandise called AI Chat Assistant, which is simply a caller AI chatbot powered by its latest Qwen3 models.

The caller mode allows users to power to a chatbot benignant interface and person conversations via substance oregon voice. Alibaba said the caller diagnostic allows "AI hunt and conversation" successful 1 interface. The thought is that users tin bash everything they request successful 1 application.

Alibaba said immoderate of the functions see photograph editing, "photo-based occupation solving" and AI writing.

The merchandise is Alibaba's reply to the increasing fig of chatbot products retired determination from OpenAI's ChatGPT to DeepSeek.