Amazon continues expansion of ultrafast 15-minute delivery to UAE after India launch

Amazon connected Tuesday launched a caller ultrafast transportation work successful the United Arab Emirates that tin ferry groceries, cosmetics, electronics and different household items to shoppers successful 15 minutes oregon less.

The work is called Amazon Now and includes a scope of "everyday essentials," the institution said in a release.

Amazon said orders tin beryllium placed "24/7" and are shipped retired via micro-fulfillment centers, oregon small-format warehouses, located successful UAE neighborhoods. Each site's merchandise enactment is tailored "based connected hyperlocal demand," the institution said.

Some locations tin person deliveries successful arsenic small arsenic six minutes, Amazon said.

The motorboat successful the UAE marks an enlargement of Amazon Now, which debuted successful Bangalore and New Delhi earlier this year. Amazon Now volition vie with established "quick commerce" players similar Zepto, Swiggy and Blinkit successful India, arsenic good arsenic Noon and Careem successful the UAE.

Amazon has built up a sprawling in-house logistics and fulfillment web implicit the past respective years that's fixed it progressively greater power implicit transportation speeds.

The institution is delivering much items the aforesaid oregon adjacent time aft making two-day transportation the standard, and it's besides launching transportation drones successful immoderate pockets of the U.S. and Europe, which are susceptible of dropping disconnected immoderate items successful 30 minutes oregon less.

A wave of instant transportation startups took clasp successful the U.S. successful caller years, promising to driblet items astatine shoppers' doorsteps successful 15 minutes oregon less, but galore of them were acquired oregon unopen down, specified arsenic Russia-born Buyk oregon Fridge No More, portion Turkey's Getir exited the U.S. past year.

Prime members get escaped transportation for Amazon Now orders that are supra $6 (AED 25), portion orders beneath that threshold volition incur a transportation interest of astir $1 (AED 6).