Amazon makes first foray into live news with election night special hosted by Brian Williams

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Brian Williams.

Lloyd Bishop | NBC | Getty Images

Amazon said Thursday it plans to big an predetermination nighttime peculiar anchored by Brian Williams, marking the company's archetypal foray into unrecorded quality coverage.

The one-night peculiar volition supply predetermination results and investigation connected Prime Video starting astatine 5 p.m. ET connected Nov. 5, the institution said. Amazon emphasized it volition beryllium a "non-partisan presentation" pulling accusation from a assortment of third-party quality sources.

Williams volition pb the peculiar and interrogation analysts crossed the governmental spectrum. Viewers volition not beryllium required to person a Prime subscription to entree the stream.

"After 41 years successful the concern — from section quality to web shows to cablegram quality — this feels similar the adjacent large thing," Williams, who near NBC News in 2021 aft a 28-year run, said successful a release. "And the planetary marketplace of Amazon is simply a earthy location for this first-of-its-kind venture."

Amazon has been progressively moving into unrecorded sports programming connected its Prime Video streaming work arsenic a mode to boost subscriptions and thrust further gross to its lucrative advertizing business. In July, Amazon signed an 11-year rights deal to transportation NBA games starting with the 2025-26 season. Amazon besides streams "Thursday Night Football" games and has the rights to watercourse immoderate NHL games.

Now the institution is angling to presumption itself arsenic a "growing location for quality viewers." It offers streaming quality channels connected Prime Video, including unrecorded contented from ABC News Live, CNN Headlines, LiveNOW from FOX and NBC News Now.

Disclosure: NBC and CNBC are divisions of NBCUniversal.

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