Apple CEO Tim Cook joins Apple employees astatine the Apple store arsenic customers enactment up for the merchandise of Apple caller iPhone 17 models successful New York connected Sept. 19, 2025.
Angela Weiss | AFP | Getty Images
Apple announced caller MacBook Pro, iPad Pro and Vision Pro models connected Wednesday with an updated M5 spot that allows them to tally faster than their predecessors.
The caller MackBook Pro models commencement astatine $1,599 and spell connected merchantability Oct. 22. The 11-inch iPad Pro starts astatine $999. The latest Apple Vision Pro, which includes a Dual Knit Band, starts astatine $3,499.
The caller devices, which are instantly disposable for pre-order, are Apple's latest additions to its autumn catalog of products.
The institution released the iPhone 17 and Apple Watch Series 11 models in September. Apple typically follows that up with updated laptops, iPads oregon different devices successful October.
Apple's December 4th is its largest 4th by sales, driven by vacation and Christmas shopping. That is wherefore the institution usually updates its best-selling products successful the fall. This year, it's the archetypal afloat 4th of iPhone 17 income arsenic well.
Wednesday's announcement comes arsenic Wall Street analysts are intimately watching Apple's caller releases to spot if the institution is raising prices oregon eating costs related to President Donald Trump's announced and threatened tariffs, particularly connected semiconductors and China.
While iPads and MacBooks aren't arsenic captious for Apple arsenic iPhone sales, they are inactive monolithic businesses.
Apple reported $6.58 cardinal successful iPad income in the June quarter, an 8% alteration connected an yearly ground that the institution attributed to hard comparisons to the year-ago 4th erstwhile caller iPad Pros were released.
Mac income successful the June 4th came successful astatine $8.05 billion, a 15% summation connected a year-over-year basis. Apple released a caller mentation of what it calls its best-selling laptop, the MacBook Air, earlier this year.
Apple has ne'er breached retired figures for the Vision Pro headset but they are included alongside Apple Watch and AirPods income successful the company's wearables, oregon different products, enactment item. Analysts judge the company's Vision Pro gross is negligible.
MacBook, iPads and Vision Pro enactment unneurotic are importantly little than Apple's iPhone revenue, which accounted for implicit 47% of gross successful the company's June 4th astatine conscionable nether $45 billion. Wall Street analysts thin to absorption connected iPhone income and maturation implicit the company's secondary merchandise lines.
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