Apple connected Friday greeted customers astatine its stores astir the satellite for the debuts of the iPhone 16, Apple Watch Series 10 and AirPods 4.
The caller products were announced astatine an event earlier this period and person been disposable for pre-order since Sept. 13. The institution lit up the solid cube astatine its Fifth Avenue Apple Store successful New York City, successful a motion to the enhanced Siri, which volition airy up the borders of the caller iPhone's surface erstwhile that diagnostic rolls retired adjacent month.
Apple's caller iPhones people the company's latest determination into artificial intelligence, with caller Apple Intelligence features that volition statesman to motorboat successful October. The caller features volition let customers to rewrite text, region objects from photos and talk with an improved Siri. The bundle advancements volition lone beryllium disposable connected iPhone 16 and past year's iPhone 15 Pro devices.
A presumption of Apple's caller iPhone 16 astatine an Apple Store connected the Regent Street successful London, United Kingdom connected September 20, 2024.
Rasid Necati Aslim | Anadolu | Getty Images
But Apple shares slid connected Monday aft expert reports suggested that request for the latest iPhones was little than expected. TF Securities expert Ming-Chi Kuo said successful a enactment connected Monday that first-weekend income were down astir 12% twelvemonth implicit twelvemonth from the iPhone 15 past year. Barclays, JPMorgan and Bank of America besides noted shipping times could construe to lighter request for the much costly iPhone Pro models compared with past year.
On Friday, UBS analysts suggested investors shouldn't overreact to what appears to beryllium lighter income due to the fact that that information is besides collected by analyzing the hold times for caller iPhone models and that those were longer past twelvemonth owed successful portion to proviso concatenation disruptions.
"Ahead of the iPhone 16 announcement, our investigation suggested that a deficiency of a slayer app and arguably somewhat half-baked instauration of Apple Intelligence would dampen demand," the UBS analysts wrote. "While we inactive reason the postulation of iPhone/iOS attributes are much evolutionary than revolutionary, we caution that investors not overreact to information that suggests somewhat archetypal tepid demand."
The UBS analysts said proviso concatenation disruptions past twelvemonth "slightly distorted/extended past year's data," which led to longer hold times for customers for Pro models. Last year, UBS wrote, customers had a 41-day hold clip for immoderate iPhone 15 Pro Max pre-orders compared with a 26-day hold clip for the iPhone 16 Pro Max this year.
"Nevertheless, information crossed each models and regions astir a week station motorboat enactment our presumption that a super-cycle is not imminent arsenic US and China information connected the borderline is disappointing comparative to past year," they wrote.
Devices of the caller Apple Watch Series 10 exemplary are connected show aft the presumption astatine Apple headquarters.
Andrej Sokolow | Picture Alliance | Getty Images
The Apple Watch Series 10 offers a larger surface than that of earlier models. It volition support, on with the earlier Series 9, caller Sleep Apnea detection, arsenic good arsenic different caller features. The AirPods 4 connection a refresh with a smaller charging lawsuit and an enactment with sound cancellation.
CNBC reviewed the new iPhone 16 Pro Max and the Apple Watch Series 10 earlier successful the week.
— CNBC's Michael Bloom and Steve Kovach contributed to this report.
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