Asia Cup: India vs Pakistan match driven by politics, profit

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The Asia Cup cricket tourney starts connected Tuesday, but for tourney organisers, sponsors and cricket fans from India and Pakistan, it won’t beryllium earlier Sunday, erstwhile the 2 determination superpowers look each other, that the lawsuit volition outpouring into action.

Any India vs Pakistan lucifer is considered a marquee event, but the caller conflict betwixt the 2 countries has brought other vigor to the brushwood successful Dubai.

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After all, it volition beryllium their archetypal gathering since the South Asian archrivals returned from the brink of an all-out warfare successful May, erstwhile some countries clashed astatine their shared borderline earlier an internationally-brokered ceasefire.

It has been astir 18 years since India and Pakistan past met successful a Test lucifer – the five-day mentation of cricket wide regarded arsenic the pinnacle of the athletics – and astir 13 years since either broadside crossed the borderline to play a bilateral series.

But betwixt September 14 and 21, if results spell the mode the organisers anticipation for, Pakistan and India could extremity up playing 3 times.

A decades-old governmental rift betwixt the 2 nuclear-armed countries is blamed for the frosty sporting ties, but the aforesaid differences are acceptable speech erstwhile a determination oregon planetary cricket lawsuit comes around.

Pakistan was carved retired of India successful 1947, resulting successful a bloody part of the subcontinent by the assemblage British. Over the past 78 years, the nations person fought 4 wars, exchanged countless skirmishes and remained astatine likelihood chiefly implicit the disputed Kashmir portion that some assertion successful entirety but administer parts of.

The Asia Cup is nary alien to governmental power and has faced the repercussions of strained ties betwixt the two.

When India hosted the tourney successful 1990-91 amid an uprising successful India-administered Kashmir, Pakistan pulled out. The pursuing edition, successful 1993, was called disconnected amid heightened tensions betwixt the 2 sides.

But contempt the strained relations connected a governmental level and the existent cricket impasse, which began successful 2013, India and Pakistan person regularly faced each different astatine tournaments for the International Cricket Council (ICC) and for the Asian Cricket Council’s (ACC) Asia Cup.

epa12073856 Pakistan (front) and Indian soldiers basal   connected  their respective sides of the borderline  during the emblem  lowering ceremony, astatine  Pakistan-India borderline  successful  Wagah, Pakistan, 04 May 2025. Pakistan's Defense Minister Khawaja Asif has issued a stern informing  to India against immoderate  attempts to artifact  oregon  divert h2o  nether  the Indus Waters Treaty, labeling specified  actions arsenic  'acts of aggression' that would provoke a beardown  subject   effect   from Pakistan aft  India decided to suspend the pact  successful  retaliation for alleged Pakistani enactment    of 'cross-border terrorism.' EPA-EFE/RAHAT DARPakistani, front, and Indian soldiers basal connected their respective sides of their shared borderline during the flag-lowering ceremonial successful Wagah, Pakistan connected May 4, 2025 [File: Rahat Dar/EPA]

‘Maximising eyeballs and revenue’

Why, then, is it intolerable for some sides to abstracted authorities from athletics for bilateral exchanges if they tin hold to stock a cricket tract perchance 3 times successful 2 weeks?

“It’s each astir maximising eyeballs and tourney revenue,” Sami Ul Hasan, erstwhile caput of the ICC’s media and connection departments, told Al Jazeera.

“When the ICC plans a planetary event, organisers bash not see rankings oregon immoderate different factors. It’s each astir making definite India and Pakistan play against each different astatine slightest once.

“Over the past 2 decades, the ICC has changed the format of its tournaments aggregate times successful bid to guarantee that happens.”

The ICC has, successful the past, admitted to fixing tourney draws to guarantee Pakistan and India extremity up successful the aforesaid group.

Post-tournament viewership figures corroborate the precocious ratings for India-Pakistan matches.

According to the ICC, the India vs Pakistan fixture astatine the ICC Champions Trophy 2025 was 1 of the most-watched one-day planetary matches successful India.

It generated implicit 26 cardinal minutes of ticker clip connected TV, surpassing the India-Pakistan lucifer from the ICC Cricket World Cup 2023, which had recorded 19.5 cardinal viewing minutes.

Tournament organisers, specified arsenic the ICC and the ACC, typically merchantability broadcasting rights and sponsorships to the highest bidders.

The ICC and ACC administer the gross generated astatine these tournaments amongst their subordinate nations, who basal to payment from a higher fig of India-Pakistan matches arsenic well.

According to Hasan, the archetypal question posed by broadcasters and sponsors is connected India-Pakistan matches.

“It’s tricky to propulsion disconnected aggregate India-Pakistan games astatine planetary events, but easier to execute this result successful smaller tournaments specified arsenic the Asia Cup,” helium said.

“Even astatine the Asia Cup, the astir they’ve got truthful acold is 2 matches per tournament. They person been trying for a 3rd [in the final] but it hasn’t materialised yet.”

In the tournament’s 16 iterations since its inception successful 1984, India and Pakistan person ne'er met successful a final.

A instrumentality   waves Pakistan emblem  astatine  the viewing enactment      for the ICC Men's T20 World Cup cricket lucifer  betwixt  India and Pakistan astatine  The Oculus connected  Sunday, June 9, 2024, successful  New York. (AP Photo/Yuki Iwamura)Fans stitchery astatine a viewing enactment for the ICC Men’s T20 World Cup cricket lucifer betwixt India and Pakistan successful New York City, the US, connected June 9, 2024 [File: Yuki Iwamura/AP]

‘Don’t attraction astir India vs Pakistan’

Although India versus Pakistan is ever the biggest gully astatine immoderate cricket tournament, fans from different participating nations are not bothered by the deficiency of attraction and respect shown to their teams.

“I lone attraction astir Sri Lanka and not astir what happens successful an India-Pakistan lucifer arsenic agelong arsenic Sri Lanka walks distant with the cup,” Mohammad Akram, a Sri Lankan, said.

“For us, it’s astir our squad and the aforesaid goes for fans of Afghanistan, Bangladesh and different countries.

“Sri Lanka has ever been sidelined. It has ever been astir India and Pakistan, but we don’t caput due to the fact that our squad has played the astir finals.”

Sri Lanka are the 2nd astir palmy squad successful the Asia Cup and person qualified for a grounds 13 finals, lifting the trophy six times. Another triumph successful the last would necktie them with the reigning champions India.

dasun shanaka sri lankaSri Lanka are the 2nd astir palmy squad astatine the Asia Cup [File: Eranga Jayawardena/AP]

Bending the rules

The absorption connected this rivalry tin sometimes pb to unprecedented decision-making and bending of the rules.

At the past Asia Cup held successful Sri Lanka 2 years ago, the India-Pakistan group-stage crippled was abandoned owed to rain. As some teams reached the adjacent round, and with much rainfall expected, organisers acceptable speech a reserve time to their Super Four fixture, the lone lucifer successful that circular to payment from the allocation.

That determination was taken successful the mediate of the tournament, raising eyebrows and attracting disapproval from cricket experts and fans of different participating countries.

“Rules indispensable not beryllium bent for anyone. What happened past did not acceptable a bully illustration for the game,” Hasan said. “Playing conditions and rules are signed disconnected anterior to the tourney and are not tinkered with.

“Changing them to accommodate definite fixtures gives retired a connection that everything is astir wealth and commercialisation of that azygous fixture.”

 Shadab Khan of Pakistan (R) , Virat Kohli of India (2R) , Imam ul Haq of Pakistan (C) and Jasprit Bumrah of India (L) during the Asia Cup Super Four lucifer  betwixt  India and Pakistan astatine  R. Premadasa Stadium connected  September 10, 2023 successful  Colombo, Sri Lanka. (Photo by Surjeet Yadav/Getty Images)India and Pakistan faced each different doubly successful the Asia Cup 2023, but their archetypal lucifer was abandoned owed to atrocious upwind [File: Surjeet Yadav/Getty Images]

India’s sporting ambitions

Despite the ongoing governmental rift betwixt India and Pakistan, some sets of cricket boards and governments person fixed these fixtures a greenish light.

In August, India announced a caller sports argumentation whereby its teams and athletes volition not beryllium allowed to prosecute successful bilateral sports events with Pakistan, but tin look them successful planetary tournaments.

It besides prohibited Indian athletes from travelling to Pakistan and refused to big teams and individuals from Pakistan.

The move, according to erstwhile ICC authoritative Hasan, is to guarantee that India’s ambitions of bidding for the 2036 Olympics and the 2030 Commonwealth Games are not affected.

“For India to accidental it doesn’t privation to play against Pakistan owed to governmental reasons would weaken its lawsuit arsenic a imaginable planetary sporting hub,” helium said.

ahmedabad crowdCricket is the astir fashionable athletics successful India, the world’s astir populous federation [Amit Dave/Reuters]
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