Cara Delevingne on how Topshop inspired her fashion sense - as brand relaunches in London

Fashion marque Topshop celebrated its relaunch with its archetypal catwalk successful 7 years.

The company's website promised everyone was invited arsenic models strutted down a runway connected Trafalgar Square successful beforehand of noughties manner icons Cara Delevingne and Adwoa Aboah and the London Mayor Sir Sadiq Khan.

The statement has been operating connected the online manner level ASOS aft ceasing to run arsenic a standalone concern successful 2020.

Its erstwhile owner, Sir Philip Green's Arcadia group, collapsed into medication and each of Topshop's carnal stores - including the Oxford Circus flagship successful London's West End - closed soon after.

Delevingne told Sky News she was "totally blown away" by the relaunch event.

"It was similar nostalgia mixed with thing eclectic but besides thing marque new," she said.

"For me, it truly brings backmost a clip of exploration of my ain manner consciousness due to the fact that I deliberation for maine astatine Topshop I got to observe truthful much."

The model, who is moving connected a capsule postulation for adjacent year, has already unveiled a prime edit successful this year's amusement and said her narration with Topshop precedes her fame.

She said: "I would spell successful and my friends would beryllium similar 'you would look bully successful that' and I would spell 'no, that's not truly me', and past you'd effort it connected and beryllium similar 'oh possibly I tin research more'.

"They truly person everything for everyone, and I consciousness similar they brought that back."

The runway showcased highlights from its Autumn-Winter 2025 collection, arsenic good arsenic an aboriginal preview of pieces acceptable to driblet aboriginal this season, including showstopper gowns, the classical achromatic tee, and an aloe vera-coloured faux fur overgarment that surely should not person been connected show - to forestall conscionable astir everyone rushing to bargain it.

Reclaiming the precocious street

But crisp tailoring and connection outerwear suggest the marque is acceptable to reclaim the precocious street.

Must-have denim pieces completed the womenswear line-up portion the Topman postulation screamed modern inferior by blending refined ceremonial deterioration with crisp caller silhouettes.

Casual pieces are grounded by authentic denim successful heavy indigos, which stood retired connected Trafalgar Square's magnificent chromatic steps.

Topshop's relaunch comes arsenic the precocious thoroughfare continues to conflict and arsenic the UK cognition of Chinese manner elephantine Shein announced pre-tax profits of £38.3m for the year, up immoderate £14m from 2023.

'Top extremity of the market'

Moses Rashid, planetary selling manager astatine Topshop/Topman said they are competing successful a antithetic space.

"We're astatine the apical extremity of the market. We're astir elevation. We pridefulness ourselves connected the prime of the product," helium said.

Those products are being designed successful northbound London, and managing manager Michelle Wilson said the purpose is to enactment that way.

"We are a British brand, we privation to beryllium a affirmative unit for fashion. We privation to bring London to the world. It's cardinal to who we are arsenic a brand, our benignant is precise overmuch London-driven."

The bulk Danish-owned institution has suggested it volition dilatory manner down by opening carnal stores wherever customers tin interaction the products, browse collections and effort things on, though the flagship connected Oxford Circus is improbable to instrumentality due to the fact that a Swedish accelerated furnishings marque has since occupied the space.

Designer Wayne Hemingway has antecedently collaborated with Topshop and said the relaunch indispensable beryllium much than nostalgia.

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"They can't trust connected their aged customers due to the fact that their aged customers person present got kids of their ain to walk their wealth on, and they've got mortgages and each of those things of what being an big means.

"They've got to person designers, marketeers, radical who recognize - who are connected the pulse - who understood, fig one, what was a occurrence backmost then, and besides a young procreation of radical who are determination saying, 'this is what our procreation needs', and who are agleam and tin assistance present that. They can't trust connected the past."