Champagne sales surge at New Year — but labor abuses and tariffs have clouded the industry

3 hours ago 3

Bulgarian grape harvesters enactment successful the vineyards of Chateau de Meursault successful Meursault, successful the Burgundy portion of central-eastern France, connected August 26, 2025. (Photo by ARNAUD FINISTRE / AFP) (Photo by ARNAUD FINISTRE/AFP via Getty Images)

Arnaud Finistre | Afp | Getty Images

It'll travel arsenic nary astonishment that income of Champagne highest successful the run-up to Christmas and New Year, with French fizz the portion of prime for galore households successful the festive season.

Every year, astir 120,000 seasonal workers travel to enactment successful France, harvesting grapes crossed 34,000 hectares of vines. The harvest lone lasts a mates of weeks, making it a frenetic clip for the sector.

A darker broadside to the manufacture has emerged erstwhile it comes to that work, however, with caller reports shining a airy connected the exploitation and mistreatment of champagne grape pickers who are often overseas and undocumented migrants.

During an utmost heatwave successful the precocious summertime of 2023, astatine slightest 4 migrant grape pickers, oregon "vendangeurs" arsenic they're known, died successful what has since been dubbed the "harvest of shame."

The lawsuit highlighted broader substandard moving and lodging conditions for pickers, including excessive moving hours, debased pay, a deficiency of information instrumentality and protocols, specified arsenic capable hydration and breaks.

The ungraded astir moving conditions and payment comes astatine a hard clip for the wider manufacture — 2024's harvest saw little yields than average due to outpouring frosts and a rainy play during the summer that lone subsided toward the extremity of the increasing season, conscionable astir "saving" the harvest.

The 2025 harvest fared amended and was lauded for its high-quality vintage, acknowledgment to clement upwind conditions.

Nonetheless, this year's sales, which volition beryllium released successful January, are apt to beryllium further dented by U.S. import tariffs connected goods from the EU, which caused Champagne shipments to the U.S. to slump.

'Blatant mistreatment'

The murkier broadside of the Champagne manufacture came to airy erstwhile astatine slightest 4 migrant grape pickers died during the 2023 harvest, which took spot during an utmost heatwave.

Seasonal workers harvest grapes successful vineyards successful the AOC (Appellation d'origine contrôlée) Champagne portion connected September 14, 2023 successful Châtillon-sur-Marne, France.

Thierry Monasse | Getty Images News | Getty Images

Then, successful the summertime of 2025, 3 individuals were enactment connected trial, accused of quality trafficking and exploiting implicit 50 West African migrant workers during the 2023 harvest.

The victims reported being treated "like slaves" and "animals" and being housed successful "hellish" and unsanitary conditions with nary cleanable drinking water. Such conditions compromised workers' safety, wellness and dignity, the labour inspectorate said successful the case.

Unscrupulous hiring practices were besides thrust into the spotlight during the proceedings arsenic the defendants were affiliated with an employment bureau which provided workers to the industry, highlighting Champagne houses' wide usage of subcontractors and employment agencies, oregon much informal channels, to enlistee grape pickers.

The defendants were convicted and handed fines and situation sentences, portion commercialized unions said the usage of "middlemen" and agencies had enabled Champagne houses to crook a unsighted oculus to amerciable moving practices.

In a summary of the lawsuit which was held successful Châlons-en-Champagne transgression court, the authoritative commented, "we cannot judge that down a vessel of Champagne lies uncontrolled subcontracting and blatant mistreatment."

Sales challenges

The Comité Champagne — the overarching commercialized assemblage for France's Champagne manufacture and representing implicit 16,000 winegrowers, 130 cooperatives and 370 Champagne houses — acknowledged that the tribunal lawsuit had damaged the industry's estimation and said it would instrumentality a "zero tolerance" attack to immoderate aboriginal abuses.

"We had to basal with the victims. You don't play games with the wellness and information of seasonal workers. Nor bash you play games with the representation of our appellation," Comité co-presidents David Chatillon and Maxime Toubart told Le Monde newspaper successful July aft the trial.

The Comité launched a "Together for the Champagne Harvest" enactment program to guarantee that idiosyncratic wellness and information protocols and idiosyncratic accommodations were improved, arsenic good arsenic harvest regulations.

A French General Confederation of Labour (CGT) national subordinate hands retired pamphlets to seasonal grape pickers, often overseas workers, successful a Champagne vineyard to pass them of their labour rights, successful Igny-Comblizy, eastbound France, connected September 19, 2024.

Francois Nascimbeni | Afp | Getty Images

Champagne winegrowers and houses person been keen to amusement they are committed to workers' well-being. Moët & Chandon, the world's largest shaper and portion of LVMH, invested 1.5 cardinal euros ($1.76 million) successful caller accommodation for an other 90 grape pickers successful 2024, bringing the full capableness of its accommodation proviso to up to 1,900 beds.

CNBC asked the Comité Champagne whether payment measures had been afloat implemented by its subordinate organizations since they were proposed, but has not yet received a response. CNBC besides contacted respective unions, including the CGT labour national and SGV national of Champagne growers, astir the reforms, but did not person responses.

 Can champagne support  its sparkle?

It's nary uncertainty a hard clip for the wider manufacture — 2024's harvest saw little yields than mean due to outpouring frosts and a rainy play during the summertime that lone subsided toward the extremity of the increasing play — conscionable astir "saving" the harvest. The 2025 harvest fared amended and was lauded for its high-quality vintage, acknowledgment to clement upwind conditions.

Synonymous with north-eastern France, Champagne accounts for 10% of the world's sparkling vino accumulation by volume, but arsenic overmuch arsenic 35% of sparkling wine's planetary marketplace value.However, income person declined successful caller years amid a autumn successful planetary request and declining intoxicant consumption.

In 2023, shipments of Champagne (which are typically a premix of respective years' harvests) totalled 299 cardinal bottles, down 8.2% compared to the erstwhile year. In 2024, 271 cardinal bottles were shipped, according to the Comité Champagne data. This year's income look further headwinds from U.S. import tariffs connected goods from the EU.

The manufacture has besides faced challenges from within, with the CGT labour national astatine LVMH's Moët & Chandon and Veuve Clicquot's champagne units calling connected workers to onslaught successful December implicit the cancellation of year-end bonuses and demands for amended pay.

A spokesperson for Moët & Chandon told CNBC that it would not remark connected the quality but that negotiations implicit wage would instrumentality spot successful aboriginal 2026, noting, "we cannot remark earlier the negotiations."

If income support falling, the attraction of seasonal pickers volition beryllium conscionable 1 situation facing the industry.

Read Entire Article