Cinven plots bid for funeral provider Pure Cremation

Cinven, the backstage equity firm, is plotting a takeover of 1 of Britain’s biggest ceremonial providers successful a woody which could worth it astatine much than £500m.

Sky News has learnt that Cinven, a erstwhile proprietor of the manner marque Kurt Geiger, is among the backstage equity firms expected to array bids this week for Pure Cremation.

Bankers astatine Houlihan Lokey are moving a merchantability process which insiders accidental could worth Pure astatine anyplace betwixt £500m and £700m.

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Epiris, which acquired the concern from its founders successful 2023, is expected to take a preferred bidder earlier the extremity of the year.

Pure Cremation was founded successful 2015 by Bryan and Catherine Powell, with the purpose of gathering increasing request for alleged nonstop cremations, which impact a elemental work without mourners successful attendance.

The institution offers pre-paid plans, which the institution is understood to judge represents a important maturation accidental for a aboriginal owner.

Pure Cremation is present tally by Dean Lamble, the erstwhile main enforcement of SunLife Insurance.

A diminution successful the fig of spiritual funerals taking spot successful Britain each twelvemonth has fuelled maturation successful lower-cost alternatives.

Pure Cremation operates the UK's busiest crematorium, located successful Andover, Hampshire.

Cinven declined to comment.