CNBC Daily Open: Trump's (new) new tariff rates are here (again)

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US President Donald Trump points arsenic helium speaks aft signing an enforcement bid restarting the Presidential Fitness Test successful nationalist schools successful the Roosevelt Room of the White House successful Washington, DC, connected July 31, 2025.

Jim Watson | AFP | Getty Images

The archetypal clip U.S. President Donald Trump unveiled his "reciprocal" tariffs connected the remainder of the world, the April 2 lawsuit had a cinematic, adjacent grand, quality. It took spot astatine the White House Rose Garden. There was a unrecorded set playing, according to The Wall Street Journal. Trump hoisted immense carnal charts of his tariff rates, which were helpfully color-coded for ocular clarity.

This time, Trump's updated "reciprocal" tariffs, released the nighttime earlier they travel into effect connected Aug. 1, seemed successful examination stripped of pomp and glamor. The White House's executive order popped up astir 7 p.m. ET, conscionable arsenic radical successful the U.S. were getting disconnected work. There was nary unrecorded event, nary large illustration and surely nary amusement — conscionable a stern website with a black-and-white table.

That austerity — and, 1 mightiness adjacent say, stealth — surrounding the caller announcement suggests 2 things.

First, the White House could beryllium alert that the melodramatic daze of tariffs has little powerfulness to sway commercialized deals erstwhile staged a 2nd time. The "90 deals successful 90 days" that commercialized advisor Peter Navarro had promised successful April are, aft all, obscurity successful sight.

Second, the U.S. mightiness really beryllium good not making commercialized deals with immoderate countries, leaving them with higher-than-hoped-for tariffs. In June, the U.S. Treasury Department reported an unexpected surplus acknowledgment to tariff revenue, which were much than 4 times higher from a twelvemonth ago. And economists aren't arsenic alarmed by tariff-driven inflation arsenic they erstwhile were.

All that's speculation, of course. Little other is known astir the latest tariffs but the numbers — it's been hardly 2 hours since they were retired and determination person been nary different authoritative connection frankincense far. The bid could person been released successful this low-key manner simply due to the fact that the Rose Garden is present much similar a Concrete Path. Or possibly Trump doesn't privation the penguins connected the Heard and McDonald islands to perceive astir his levies this time.

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And finally...

Technicians enactment connected the assembly enactment for Rolls-Royce Cullinan and Spectre vehicles astatine Rolls-Royce Motor Cars' manufacturing works successful Goodwood, adjacent Chichester, Britain, May 28, 2025.

Carlos Jasso | Reuters

Tariff turmoil: How planetary CEOs are shifting gears

In interviews with CNBC this net season, CEOs crossed industries sent a wide message: tariffs are nary longer conscionable a governmental tactic.

As trade rules grow much uncertain and tariffs resurface successful argumentation discussions, concern leaders accidental they're rethinking everything from wherever factories are located to however products are priced. The aged "just successful time" exemplary is giving mode to thing much cautious: marque goods person to the buyer, inquire for exemptions wherever possible, and enactment alert to shifting user habits.

Spriha Srivastava

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