CNBC Daily Open: Who’s watching Netflix shares? Everyone

Consecutive winning weeks 
All large U.S. indexes roseate Friday for their sixth consecutive winning week. That's the longest streak this twelvemonth for the S&P 500 and Dow Jones Industrial Average, some of which deed grounds highs. Europe's determination Stoxx 600 scale added 0.21%, buoyed by luxury stocks. Friday's league pushed it 0.37% higher past week for its 2nd consecutive week of gains. 

Watching Netflix shares 
Netflix shares popped 11% connected Friday, a time aft the institution reported third-quarter results that bushed earnings, gross and paid rank estimates. Netflix's growth successful its ad-supported membership was the item of its report. Subscribers successful that tier jumped 35% for the 4th and comprised 50% of caller sign-ups. 

Inflationary vibes 
Inflation, according to the user terms index, has been dropping adjacent to the U.S. Federal Reserve's 2% target. Why, then, does the U.S user inactive consciousness burdened by precocious prices and expanding debt? CNBC's Jeff Cox explores the tension betwixt slowing ostentation and precocious prices, and the tricky concern the Fed's successful with regards to involvement rates. 

Boeing votes 
The onslaught astatine Boeing, which has truthful acold lasted much than a period and outgo Boeing an estimated $1 billion, mightiness extremity soon. On Saturday, Boeing and its machinists' national reached a caller declaration proposal, said the union, which offers 35% wage increases implicit 4 years. The national is acceptable to vote connected the woody connected Wednesday. 

[PRO] Earnings to signifier markets 
Around 20% of S&P 500 companies volition study net this week. The biggest names are Amazon and Tesla, though there's nary shortage of blue-chip companies. Given that expectations person been tempered down, the weeks-long rally successful markets faces a hazard if net aren't up to scratch, notes CNBC Pro's Sarah Min. 

There's a YouTube bid called "I Like to Watch," successful which 2 radical respond to Netflix shows.  

While it has accumulated an ardent fanbase for the hosts' kooky reactions, the bid is, essentially, a amusement astir Netflix shows. If the shows being watched weren't culturally relevant, instantly recognizable oregon didn't person wide appeal, nary 1 would similar to ticker "I Like to Watch." Netflix shows are often each of the above. 

Sure, the media streaming elephantine bushed expectations connected net and gross for the 3rd quarter. Those numbers are important to investors. And Netflix wants to determination beyond subscriber numbers arsenic a fiscal metric. But it mightiness beryllium subscriber numbers that springiness the clearest representation of Netflix's value.  

Indeed, it was astir apt the maturation of Netflix's ad-supported rank tier that excited investors and helped propulsion up the banal 11% connected Friday. For the 3rd quarter, subscribers to the ad-tier jumped 35% 4th connected 4th and accounted for 50% of sign-ups.  

Acquiring caller subscribers is antithetic from increasing margins by bringing expanding terms plans oregon cutting costs. It means Netflix is reaching caller customers it different would not have.  

"It's a bully indicator that immoderate of the maturation that dropped retired of the marketplace successful 2022 is returning," said Richard Broughton, enforcement manager of Ampere Analysis, told CNBC. 

And it's not conscionable that much radical are signing up for Netflix. They're watching a batch of Netflix: astir 2 hours a day, according to JPMorgan expert Doug Anmuth. Without ads, that would beryllium a meaningless statistic. But with ads, a precocious viewing clip tin let Netflix to complaint advertisers more, expanding gross growth. 

Many of america similar to ticker Netflix shows. With the company's dominance successful the media and streaming space, Netflix's stock, too, is worthy watching. 

— CNBC's Sean Conlon, Ryan Browne, Lisa Kailai Han and Alex Harring contributed to this report.