Dana White joins NASCAR reality show

Ram Trucks is returning to NASCAR successful 2026 successful a somewhat antithetic way; done the world bid volition determine who volition triumph the past spot successful the Kaulig Racing team. The eight-episode project, titled Race For The Seat, brings unneurotic Ram, Kaulig Racing and UFC CEO Dana White, who volition service arsenic enforcement producer. Fifteen drivers volition vie for 1 full-time spot successful the 2026 NASCAR Craftsman Truck Series, driving the Ram 1500.

Instead of the classical operator signing, Ram is utilizing competition, cameras and unit to capable the spot, 1 of the astir antithetic operator enactment processes successful modern NASCAR. The bid besides marks Ram's authoritative instrumentality to the Truck Series, with Kaulig Racing named arsenic their main mill team.

Competition and challenges

Race For The Seat follows 15 young and ambitious drivers arsenic they conflict for the last spot successful Kaulig Racing's five-race lineup. During 8 episodes, drivers spell done nonstop challenges that trial speed, driving skills, mentation and composure.

Competition takes spot astatine tracks specified arsenic Virginia International Raceway and South Boston Speedway. Cameras travel drivers disconnected the way arsenic well, wherever teams are judged connected personality, absorption and enactment ethic, on with thigh times. The victor volition articulation a squad that already includes Brenden “Butterbean” Queen, Daniel Dye and Justin Haley. One spot remained unfastened arsenic a escaped rider earlier Ram confirmed that the world bid would find the last candidate.

The bid is hosted by histrion Jacob Lofland and produced by Thrill Sports Productions. White volition articulation Ram CEO Tim Kuniskis and Kaulig Racing proprietor Matt Kaulig arsenic on-screen judges, providing behind-the-scenes commentary passim the competition.

White said:

"Ram is an iconic American marque and I'm thrilled to beryllium teaming up with them for their caller world bid Race For The Seat. The champion ever travel retired connected apical successful competitions similar this. We're going to find a caller procreation of stars for the NASCAR Truck Series."

Kuniskis added:

"We promised that Ram would instrumentality a antithetic attack to NASCAR, and Race For The Seat is proof. Sometimes endowment unsocial isn't enough. Many palmy careers statesman with opportunity, a fortunate acceptable of circumstances, oregon a bully old-fashioned push."

Kaulig said:

"Race For The Seat is simply a large accidental for a caller procreation of drivers to amusement what they know. Working with RAM allows america to deliberation otherwise and springiness drivers a level they wouldn't usually have."