File: Then Apple Creative Director Alan Dye celebrates the motorboat of the July Issue astatine the caller WIRED bureau connected June 24, 2015 successful San Francisco, California.
Kimberly White | Getty Images
Apple's caput of idiosyncratic interface design, Alan Dye, volition reportedly articulation Meta, successful a notable displacement of enforcement endowment successful Silicon Valley.
Apple confirmed Dye's departure and CEO Tim Cook said successful a connection that the institution prioritizes plan and has a beardown team. The connection said that seasoned decorator Stephen Lemay volition win Dye.
"Steve Lemay has played a cardinal relation successful the plan of each large Apple interface since 1999," Cook said successful a statement.
Compared to different Silicon Valley companies, Apple has ever emphasized plan to customers and investors arsenic 1 of its strengths. Apple prominently features its plan executives to sermon interface changes astatine the company's motorboat events.
Most recently, Dye revealed successful June a redesign of Apple's bundle interface for iPhones, Macs, and Apple Watch called Liquid Glass. The institution described it arsenic an "elegant" caller plan with translucent buttons, updated app icons, and fluid animations.
Dye said it was the "next chapter" of the company's bundle and said it "sets the stage" for the adjacent epoch of Apple products.
"Our caller plan blurs the lines betwixt hardware and bundle to make an acquisition that's much delightful than ever portion inactive acquainted and casual to use," Dye said astatine the launch.
Reviews were mixed on the Liquid Glass update, which shipped with caller iPhones successful September.
Apple announces liquid solid during the Apple Worldwide Developers Conference (WWDC) connected June 9, 2025 successful Cupertino, California.
Justin Sullivan | Getty Images
For years, Apple plan was embodied by enforcement Jony Ive, who near Apple successful 2019 and is present moving with OpenAI connected artificial quality hardware alongside Sam Altman.
Dye took implicit idiosyncratic interface plan and became 1 of the plan studio's leads in 2015 erstwhile Ive stepped backmost from a day-to-day role. Dye started astatine Apple successful 2006 and worked connected bundle for the iPhone, iPad, Mac, Apple Watch, Apple TV, and Vision Pro, according to his LinkedIn.
He was besides partially liable for the archetypal iPhone successful 2017 that did distant with the location surface fastener astatine the bottommost of the instrumentality and replaced it with a software-based swipe-up motion.
Meta has said successful caller years that it wants to beryllium a large shaper of hardware and CEO Mark Zuckerberg has said Apple is 1 of the social networking company's biggest competitors.
Meta presently makes respective virtual world headsets nether its Oculus brand, and precocious scored its archetypal hardware deed with Ray-Ban Meta astute glasses, which are stylish sunglasses equipped with cameras and the quality to tally an AI exemplary that tin reply questions. Sales of the instrumentality tripled implicit the past year, the Ray-Ban genitor institution said successful July.
Bloomberg archetypal reported the move.
The study said that Dye volition beryllium successful complaint of a caller plan workplace astatine Meta wherever helium volition beryllium successful complaint of plan for hardware, software, and AI integration. Meta didn't instantly respond to a petition for comment.
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