3 weeks ago
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Donald Trump has waded into the statement surrounding Sydney Sweeney's jeans ad.
The American Eagle ad, which features the 27-year-old actress, who starred successful the HBO bid Euphoria and White Lotus, has the tagline "Sydney Sweeney has large jeans".
It has sparked a statement successful the US implicit contention and Western quality standards.
In a since-corrected Truth Social post, the US president initially misspelt Sweeney's archetypal name, saying: "It's for American Eagle, and the jeans are 'flying of the shelves.' Go get 'em Sidney."
Most of the disapproval has centred connected videos utilizing the connection "genes" alternatively of "jeans", with 1 successful which Sweeney says: "Genes are passed down from parents to offspring, often determining traits similar hairsbreadth colour, property and adjacent oculus colour. My jeans are blue."
Critics argued the play connected words perchance promotes eugenics, a discredited mentation that believed humanity could beryllium improved done the selective breeding of definite traits.
But others person defended the ad, saying the critics are speechmaking excessively overmuch into its message.
The video appeared connected American Eagle's Facebook leafage and different societal media channels, but is not portion of the advertisement campaign.
In a connection connected Instagram connected Friday, American Eagle Outfitters said the run "is and ever was astir the jeans. Her jeans. Her story. We'll proceed to observe however everyone wears their AE jeans with confidence, their way. Great jeans look bully connected everyone."
Stocks successful American Eagle Outfitters jumped by 23.3% aft Mr Trump's intervention.
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Trump knows each publicity is bully publicity
They accidental each publicity is bully publicity, and Sydney Sweeney's American Eagle advertisement is surely notching up the file inches, particularly present Donald Trump has intervened.
The US president indispensable person been breathlessly excited erstwhile helium recovered retired Sweeney was a registered Republican due to the fact that helium wrote a Truth Social station successful enactment of her earlier deleting it doubly and reposting 3 times to close assorted spelling and grammatical errors.
He intelligibly could not hold to get progressive successful the discourse.
"Sydney Sweeney, a registered Republican, has the HOTTEST advertisement retired there,” helium wrote. "Go get 'em Sydney!"
In immoderate different era, the president weighing successful truthful heavy connected 1 broadside of a popular civilization contented would've been unusual.
But the existent president knows radical are talking astir the advertisement astir their meal tables and astatine parties close now. By injecting himself into the discussion, they volition present beryllium talking astir him too.
In his Truth Social post, which helium reposted 3 times to hole assorted typos, Mr Trump compared the advertisement with "woke" ones "on the different broadside of the ledger" - arsenic helium criticised different companies, arsenic good arsenic hitting retired astatine Taylor Swift.
"The tide has earnestly turned - Being WOKE is for losers, being Republican is what you privation to be," helium wrote.
Sky News has contacted Sweeney's cause for comment.
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