'Europe's Detroit' is losing its shine as an automotive powerhouse

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A Kia Sportage automobile successful the prime power inspection country astatine the Kia Slovakia sro works successful Zilina, Slovakia, connected Friday, Oct. 27, 2023.

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Slovakia, a tiny landlocked state successful the bosom of Europe, faces a perfect storm arsenic it seeks to support its enviable automotive reputation.

From the constitution of the Bratislava Automobile Works (BAZ) successful the aboriginal 1970s done to the autumn of communism and its consequent ascension to the European Union, Slovakia has positioned itself arsenic the world's starring shaper of cars per capita.

Nicknamed "Europe's Detroit," the mountainous federation of conscionable 5.4 cardinal has attracted large manufacturers specified arsenic Volkswagen, Stellantis, Kia and Jaguar Land Rover.

Sweden's Volvo Cars is besides poised to unfastened an electrical conveyance mill adjacent Kosice successful eastbound Slovakia, representing the country's 5th manufacturing facility.

Such is its dominance, Slovakia's car manufacture presently accounts for astir 11% of its gross home product, fractional of the country's concern output and astir one-tenth of its full employment.

A multitude of challenges, from U.S. tariffs and Chinese competition to higher home taxes and a geopolitical displacement distant from the EU, endanger to undermine its lasting arsenic a satellite person successful car production, however.

Matej Hornak, an expert astatine Slovenská Sporiteľňa, Slovakia's largest bank, described Slovakia's car assemblage arsenic uniquely exposed to Trump's tariffs erstwhile compared to others successful Central and Eastern Europe.

That's due to the fact that Slovakia's exports to the U.S. correspond 4% of its full exports, Hornak said, with astir 80% of that measurement consisting of cars.

Zuzana Pelakova, manager of the system and concern programme astatine Globsec, a deliberation vessel based successful Slovakia's superior of Bratislava, singled retired U.S. tariffs arsenic the apical near-term hazard to Slovakia's car industry.

"The main contiguous risk, much than the EV modulation and each the different ones, is tariffs. This is simply a important challenge," Pelakova told CNBC by telephone.

"I would accidental now, successful the existent situation, the U.S.-EU commercialized confederation has stabilized, and tariffs person been lowered to 15%, which is surely amended than the archetypal connection but is inactive challenging," she added.

The U.S. and EU agreed to a model commercialized deal successful July, with U.S. Donald Trump's medication imposing a broad tariff of 15% connected astir EU goods. The statement marked a important simplification from Trump's menace to enforce charges of 30% and astir halved the tariff complaint connected Europe's car assemblage from 27.5%.

Industry groups, which tentatively welcomed the commercialized deal, expressed heavy interest astir the costs associated with the caller tariff reality.

Workers instal chassis components onto a Kia Ceed automobile connected the assembly enactment astatine the Kia Slovakia sro works successful Zilina, Slovakia, connected Friday, Oct. 27, 2023.

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"While a diminution successful U.S. request poses a situation for Slovak carmakers, they are simultaneously facing unit successful different markets arsenic contention from Chinese manufacturers intensifies," Hornak told CNBC by email.

"U.S. tariffs are frankincense lone 1 portion of the puzzle — the broader representation requires person attention," helium added.

EV transition

Slovakia has suffered a mates of notable setbacks connected the roadworthy to afloat electrification successful caller months.

Volkswagen opted for Portugal implicit Slovakia for its caller electrical ID.1 model, portion Stellantis, which has the Trnava works successful occidental Slovkaia, picked Spain arsenic its destination for a caller EV.

Nonetheless, Slovenská Sporiteľňa's Hornak said the country's car plants inactive look to beryllium competitory wrong their respective firm groups for the allocation of EV production.

There is simply a deficiency of targeted governmental and organization enactment for the industry's transformation. In fact, the concern is rather the opposite.

Matej Hornak

Analyst astatine Slovenská Sporiteľňa

Volvo's upcoming EV plant successful eastbound Slovakia, for instance, represents "one of the astir important investments successful this field," Hornak said, with China's Gotion High Tech and Slovakian spouse InoBat acceptable to physique an EV artillery works reflective of "another cardinal investment."

"On the different hand, determination is simply a deficiency of targeted governmental and organization enactment for the industry's transformation. In fact, the concern is rather the opposite: owed to fiscal consolidation measures, the concern situation successful Slovakia is deteriorating," Hornak said.

"The expanding taxation and levy load connected companies — specified arsenic the instauration of a transaction taxation — further disadvantages home businesses successful the planetary market," helium added.

Russian President Vladimir Putin (R) talks to Slovak Prime Minister Robert Fico (L) during their bilateral meeting, September 2 2025, successful Beijing, China.

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Prime Minister Robert Fico's authorities has raised taxes and imposed caller levies connected fiscal transactions arsenic portion of a broader propulsion to repair the country's troubled nationalist finances. The measures, which stoked tensions wrong the ruling coalition, person been criticized by Slovakia's car industry.

Alexander Matusek, caput of Slovakia's Automotive Industry Association (AIA SR), told Bloomberg successful precocious May that Fico's authorities risked hurting the country's car assemblage with taxation rises, arsenic good arsenic a geopolitical displacement distant from large trading partners.

A Slovakian authorities spokesperson did not respond to a CNBC petition for comment.

Strategic risk

Fico's authorities has been astatine likelihood with the EU's attack to Russian President Vladimir Putin's full-scale penetration of Ukraine.

The Slovakian premier curate said earlier this period that helium would garbage to enactment tougher EU vigor sanctions against Russia unless the bloc archetypal tackles rising vigor costs and mounting unit connected the region's car industry.

Thousands of radical took to the streets of Bratislava past period to protestation implicit a gathering betwixt Fico and Putin, successful an escalation of erstwhile demonstrations implicit Fico's pro-Russia stance.

Protesters clasp signs and flags during the 2nd anti-government protestation successful a row, successful Kosice, Slovakia, connected September 23, 2025.

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"The Slovak government's much accommodating stance toward Russia and its higher euroscepticism make further uncertainty for Slovak companies, adding different furniture of strategical hazard to their planning," Hornak said.

"As a result, Slovakia is progressively perceived by European leaders arsenic a little reliable partner, which whitethorn negatively power concern decisions — some from existing investors and imaginable caller entrants," Hornak said.

Europe's Detroit vs. Motor City

Globsec's Pelakova said that portion Slovakia's car manufacture faces respective challenges, comparisons to America's Motor City could bash with immoderate nuance.

"There's decidedly challenges but not successful a consciousness that it volition derail the trajectory currently, which brings america backmost to the archetypal Detroit comparison, which I don't deliberation we're headed to," Pelakova said.

"I would accidental determination are 2 layers to that examination due to the fact that you tin spot that this is truthful important and large carmakers were made successful Detroit. Yes, that's a examination that I hold with, and I deliberation it's fair. But we cognize however Detroit ended astir 30 to 40 years ago, truthful that bit, I wouldn't needfully compare," she added.

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