Former Team GB medallist raises £4m for digital ad venture

A erstwhile British Olympic medallist has raised millions of pounds for his integer advertizing task from a prolific backer of UK-based SMEs.

Sky News understands that Navigator, which was founded by Steve Rowbotham, who won bronze astatine the Beijing Games successful 2008, volition this week denote a £4m backing injection from IW Capital.

The woody is expected to beryllium formally announced aboriginal this week.

Navigator works with brands including Formula One, HSBC and L'Oreal to assistance them people consumers much efficaciously online.

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It connects advertisers to information collected done hose and question booking platforms astatine a clip erstwhile consumers are progressively opting not to consent to cookies tracking their online activity.

Navigator says it has implicit 2 cardinal afloat consented, first-party information points enabling brands to people consumers.

Mr Rowbotham described the concern arsenic "a large milestone for Navigator".

"It enables america to accelerate level innovation and standard our commercialized footprint to bring our exertion to much question brands done strategical partnerships," helium said.

"As an Olympic athlete, I recognize the worth of a high-performance squad that is driven towards a communal goal".

IW Capital has backed a drawstring of companies, including integer therapeutics supplier Strolll and Reconome, a refurbisher of IT equipment.

"Navigator is solving 1 of the astir urgent challenges successful integer selling - however to present effectual advertizing successful a satellite wherever privateness is paramount", said Charlie Lyon Carroll, concern manager astatine IW Capital.