Former X CEO Linda Yaccarino takes helm at digital health company eMed

Linda Yaccarino, the erstwhile main enforcement of Elon Musk's societal media level X, is pivoting into wellness care.

The integer wellness institution eMed Population Health connected Tuesday announced it has appointed Yaccarino arsenic its caller CEO. EMed is processing a colonisation wellness absorption level for the blockbuster value nonaccomplishment and diabetes drugs called GLP-1s, the institution said. It had raised a full $22 cardinal arsenic of 2022, according to PitchBook.

Yaccarino, who roseate rose to the apical of NBCUniversal's planetary advertizing concern earlier joining X, volition assistance eMed found "game-changing partnerships" and navigate analyzable markets, the institution said.

"The healthcare manufacture has been disrupted by technology, but not yet wholly transformed by it," Yaccarino said successful a statement. "There is an accidental to harvester technology, lifestyle, and information successful a caller almighty mode done the integer channels that interaction consumers straight successful ways that person ne'er been done before."

EMed is portion of the growing group of integer wellness companies that are trying to capitalize connected the sky-high demand for GLP-1s. Goldman Sachs analysts expect 15 cardinal U.S. adults to beryllium connected anti-obesity drugs by 2030, and they foretell the manufacture could scope $100 cardinal successful yearly gross by that time.

Yaccarino stepped down from her relation arsenic CEO astatine X successful July and did not disclose a crushed for her departure. EMed said she is simply a "highly sought-after leader" with an "undeniable quality to negociate caller partnerships."

"To beryllium a person successful today's healthcare marketplace, companies request to person a fearless tenacity that allows them to not lone grow, but to besides beryllium brave capable to measurement guardant and redefine an full industry," Yaccarino said.

WATCH: Linda Yaccarino steps down arsenic CEO of Elon Musk’s X aft 2 years successful the role