Google announces its AI-powered Pixel 10 smartphone series

Google connected Wednesday debuted its latest enactment of Pixel smartphones that prominently diagnostic the Gemini adjunct arsenic artificial quality progressively becomes the battleground wherever instrumentality companies compete.

The Alphabet institution announced the Pixel 10 household of smartphones, saying the devices tin usage Google's AI to bash astute tasks, similar rapidly surfacing the code of an Airbnb erstwhile idiosyncratic sends a substance asking for it.

The Pixel 10 bid includes respective models and incorporates caller AI and camera features. The baseline model, the Pixel 10, starts astatine $799 and is disposable successful respective colors. A much almighty Pixel 10 Pro starts astatine $999, and the Pixel 10 Pro XL with a larger surface and 256GB of basal retention starts astatine $1,199. Google is besides releasing an updated mentation of its folding phone, the Pixel 10 Pro Fold, that starts astatine $1,799.

Google's Pixel telephone motorboat comes earlier Apple is expected to denote caller iPhone models successful September. While the Pixel typically has single-digit marketplace stock — acold down brands similar Samsung, Motorola and Apple — the devices alteration Google to merchandise cutting-edge Android features without going done third-party hardware makers. The Pixel enactment of devices besides allows Google to showcase however it believes its Android bundle compares with that of the iPhone.

The latest bid of smartphones besides person the imaginable to service arsenic a funnel for Google's artificial quality services and subscriptions. Google DeepMind CEO Demis Hassabis antecedently described a imaginativeness for a cosmopolitan adjunct that "can seamlessly run implicit immoderate domain, immoderate modality oregon immoderate device." Hassabis told employees astatine an all-hands gathering past twelvemonth that "the products themselves are going to germinate massively implicit the adjacent twelvemonth oregon two."

Google's Gemini models are considered by critics to beryllium much precocious than the models underpinning Apple Intelligence, the iPhone's built-in AI suite.

Earlier this year, Apple delayed a large update to Siri until 2026, creating an opening for Google to unafraid a pb among AI-eager customers with its well-respected Gemini assistant, which tin already clasp a earthy speech and negociate calendars and different apps. A Google Pixel 10 advertisement released earlier this period poked fun astatine Apple's Siri delays.

"If you bargain a caller telephone due to the fact that of a diagnostic that's coming soon, but it's coming soon for a afloat year, you could alteration your explanation of soon, oregon alteration your phone," the Pixel advertisement said.

Among the Pixel 10's cardinal AI features is "Magic Cue," which Google said is an AI merchandise that "brings a caller level of personalized quality and helpfulness."

If calling an airline, Magic Cue surfaces formation details "as soon arsenic you dial," the institution says, adding that it is meant to expect the users' needs and suggest "relevant accusation and adjuvant actions based connected the discourse connected your phone."

The Pixel 10 Pro Fold, meanwhile, has the largest interior show among devices with foldable screens astatine 8 inches, Google said. The surface is built with 2 layers of anti-impact movie for added driblet protection. It besides has a caller "high-strength" hinge that the institution says tin grip implicit 10 years of folding.

Google touts the Fold's "split screen" abilities which allows users to navigate to antithetic apps connected the 2 screens.

"Imagine readying a travel with friends by comparing formation details successful 1 app and checking edifice availability successful another," the institution said.

Already, Samsung appears to beryllium gaining momentum with its enactment of foldable Galaxy Z Fold 7 phones. Analysts accidental Apple is expected to merchandise its archetypal foldable-screen iPhone arsenic soon arsenic 2026.

The Pixel bid besides incorporates Gemini Live, a Google merchandise that allows back-and-forth chat astir what the telephone is "seeing" connected its surface successful existent time. It's built connected Google's representation designation prototype Project Astra, which the institution announced past year.

For the smartphone camera, Google announced a caller adjunct called "Camera Coach," that tin picture the country of a photo, connection suggestions, and urge the champion space and lighting. It tin besides find and harvester akin photos into 1 "where everyone looks their best."

The Pixel 10 Pro phones travel with a one-year subscription to Google's "AI Pro" plan, which is typically $19 a period and gives users immoderate other Gemini features, precedence entree to AI products similar NotebookLM and Veo 3 arsenic good arsenic other storage.

Despite Google's unsocial smartphone offerings, determination haven't been large signs that artificial quality has yet go a cardinal operator of smartphone sales, oregon that users are deciding to power from Apple's level to Android owed to AI offerings. No large shaper has claimed the features person importantly boosted sales. But analysts say that eventually, Google could ace an AI diagnostic that catches connected among users and starts to erode Apple's installed base.