Got an Instagram notification asking if you want to pay £3.99? Here's what you need to know

Notifications from Facebook and Instagram person been pinging to users' phones, asking if they privation to wage £3.99 a period for their platforms - oregon proceed to usage them for free.

So what are you paying for? Essentially, it's to get escaped of personalised ads.

Read each the latest Money quality here

We knew the subscription was coming aft Meta, the proprietor of Facebook and Instagram, announced it successful September.

But if you've besides conscionable received a notification, here's what you request to cognize erstwhile deciding whether to pay...

How overmuch is it?

Subscribers who usage the Facebook oregon Instagram app volition wage £3.99 a period to region ads, portion those who usage the web mentation volition wage £2.99.

Meta said the app was much costly owed to fees charged by Apple and Google done their purchasing policies.

These charges use per account. Additional accounts are charged a £2 per period for web and £3 a period for app.

Who is getting the notifications?

Meta said it was notifying UK users implicit the property of 18 that they had the enactment to spell ad-free.

You get the notification erstwhile logging into your relationship oregon opening the app.

It volition beryllium dismissible astatine archetypal to springiness you clip to deliberation astir your decision, but volition past necessitate you to prime an enactment earlier continuing.

What happens if you don't subscribe?

If you determine not to motion up, you volition proceed to spot personalised ads.

You volition inactive person the enactment to acceptable your advertisement preferences successful the settings, which allows you to power the adverts you spot and the information that's utilized to take the ads that appear.

Meta has made it wide it does not merchantability your idiosyncratic information to advertisers.

Why is it introducing the subscription?

The changes travel aft the UK's information watchdog, the Information Commissioner's Office, published guidance for companies astir ad-free subscriptions past year.

Meta said it would springiness radical a "clear prime astir whether their information is utilized for personalised advertising, portion preserving the escaped entree and worth that the ad-supported net creates for people, businesses and platforms".

The advertizing model, known arsenic "consent oregon pay", acts arsenic a mode for integer platforms to make gross from users who diminution to beryllium tracked crossed their services.

Some quality outlets person adopted the model, asking radical to judge cookies to entree their tract oregon "reject and pay".