Huawei looks to upstage Apple with product launch just hours after expected iPhone 16 unveiling

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The Huawei flagship store and the Apple flagship store are seen astatine Nanjing Road Pedestrian Street successful Shanghai, China, September 2, 2024. 

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Huawei said Monday it plans to clasp a merchandise motorboat lawsuit this period conscionable hours aft Apple's yearly iPhone uncover arsenic the Chinese exertion elephantine looks to upstage its U.S. rival.

The lawsuit volition instrumentality spot connected Sept. 10 astatine 2:30 p.m. Beijing time, Huawei said successful a station connected Chinese X-like work Weibo connected Monday.

That timing would beryllium precocious evening connected Sept. 9 connected the westbound seashore of the U.S., wherever Apple's lawsuit is acceptable to instrumentality place.

Apple is expected to unveil its iPhone 16 lineup connected the greeting of Sept. 9 astatine its lawsuit which features the tagline "It's Glowtime".

It's unclear what Huawei plans to motorboat astatine its event. Richard Yu, who heads up Huawei's user and automotive exertion group, said the company's "leading, innovative, and disruptive merchandise is here," according to a Google translation of his Weibo station connected Monday.

"This is an epoch-making merchandise that others person thought of but cannot make," Yu said.

The enforcement added that aft 5 years of investment, Huawei has "turned subject fabrication into reality."

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