Customers buying groceries astatine a supermarket successful Singapore.
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Singapore's estimation for fiscal prudence and precocious savings is showing signs of strain.
Rising costs and a increasing prioritization for experiences and self-care are taking precedence implicit semipermanent fiscal planning, experts observed.
"At the extremity of each month, erstwhile my wage is in, I usage it to wage my recognition bills, parents' allowance, insurances and investments," said 32-year-old Singaporean Jovan Yeo, who works for a integer slope services firm.
"After each these, my wage is backmost to zero again, with thing overmuch to save," helium said, adding that different expenses spell into travel, eating retired and fittingness people memberships.
60% of workers successful Singapore were surviving paycheck to paycheck successful 2024 — notably higher than determination peers including China, South Korea, Japan and Indonesia, and supra the Asia-Pacific mean of 48%, a caller 2025 probe from the payroll institution ADP found.
I tin prevention if I don't spell out, but I privation to person a beingness and acquisition beingness too!
Jovan Yeo
32-year-old Singaporean
While this was the archetypal clip the probe by ADP, which surveyed astir 38,000 radical successful 34 markets, had this circumstantial paycheck metric, different reports overgarment a akin picture. A survey conducted by planetary probe advisory steadfast Forrester Research recovered that backmost successful 2021, the percent of Singaporean consumers who lived paycheck to paycheck was little astatine 53%.
Furthermore, portion young Singaporeans successful their 20s are much apt than different property groups to walk beyond their means successful bid to support up with their peers, less Singaporeans betwixt their 20s and 50s person started making fiscal plans for their status arsenic compared to 2023, Oversea-Chinese Banking Corp's most caller fiscal wellness study published successful precocious 2024 showed.
Yeo acknowledged the value of saving, but told CNBC that it is an progressively herculean feat to prevention with the country's rising costs of living.
"I tin prevention if I don't spell out, but I privation to person a beingness and acquisition beingness too!"
Maybank Research's economist Brian Lee noted that definite macroeconomic factors person made redeeming successful Singapore objectively harder. Even though Singapore's ostentation has precocious cooled to a four-year low, the state inactive has 1 of the highest costs of living, according to aggregate surveys, owed to structural factors similar costly lodging and import costs.
According to Numbeo's outgo of surviving indices, which pools crowdsourced information crossed groceries, utilities and proscription fares, among different indicators, Singapore's Cost of Living Index came successful 5th globally astatine 85.3 arsenic of mid-2025, but archetypal successful the region. The speechmaking besides marked an 11% leap twelvemonth implicit year.
A survey published successful April by information analytics steadfast YouGov recovered that the outgo of surviving was the apical interest of 72% of the 1,845 Singaporeans polled, followed by healthcare and the challenges of an aging population.
Living expenses person risen faster than incomes during the post-pandemic bout of elevated user terms inflation," Lee said. This means that the emblematic worker's purchasing powerfulness has shrunk somewhat connected mean each twelvemonth since the pandemic, alternatively of increasing arsenic it did successful the past.
Real median employment income fell by 0.4% per annum betwixt 2019 and 2024, reversing the mean yearly maturation of 2.2% seen from 2014 to 2019, according to information from Maybank.
While existent wage maturation recovered successful 2024, it is expected to mean successful 2025 arsenic a effect of tariff-related impact, successful peculiar for trade-reliant sectors similar wholesale commercialized and manufacturing, said the country's Ministry of Manpower.
Housing costs person further compounded the pressure, Lee added. Resale prices of Singapore's nationalist apartments — which location nearly 80% of residents — rose 9.6% successful 2024, quicker than the 4.9% successful 2023, information from the country's Housing Development Board showed.
"Singapore has constricted land, abstraction and earthy resources. This translates into precocious spot prices, precocious car prices, and a reliance connected imported food," the Maybank economist said. "Due to our reliance connected imports, our home ostentation is precise overmuch correlated to planetary inflation, which has been precocious owed to pandemic disruptions associated with accrued goods demand, labour shortages and proviso concatenation snags," helium added.
Singapore's '100% spenders'
Other experts CNBC spoke to observed that the contented goes beyond the higher outgo of surviving — it reflects deeper societal and taste shifts, specified arsenic not feeling arsenic overmuch request to save, oregon spending beyond their means.
PhillipCapital's wealthiness manager, Joshua Lim, observed that spending has go progressively aspirational. "Luxury is simply a large happening present — Mercedes is 1 of the top-selling brands. People are pushing for a definite image, a definite lifestyle."
Cars are importantly much costly successful Singapore due to the fact that of the Certificate of Entitlement system, which requires buyers to bid for a constricted licence conscionable to ain a vehicle. The COE alone, which was introduced to negociate roadworthy congestion, tin cost implicit 100,000 Singapore dollars, sometimes exceeding the terms of the car itself.
"For 100% spenders, oregon those who don't truly similar to save, it's besides due to the fact that they're spending what they haven't adjacent received yet," Lim said, noting that bargain now, wage aboriginal plans are besides making it easier for Singaporeans to perpetrate to aboriginal spending earlier they person the cash. According to Singapore's cardinal bank, BNPL transactions reached astir SG$440 cardinal successful 2021, a astir fourfold increase from 2020. Research steadfast IDC expects BNPL payments successful e-commerce transactions successful Singapore to summation from 4% successful 2023 to 6% by 2028.
This shift, Lim argues, is portion of a broader "debt society," wherever instant gratification and manner signaling trump semipermanent fiscal prudence, arsenic compared to earlier-generation Singaporeans.
Lim besides mentioned that astir of his clients who unrecorded paycheck to paycheck are mostly the middle-income earners, which marque up 60% to 70% of his clientele seeking consultations connected however to prevention more. High-income earners marque up 20% of his lawsuit base, portion those successful the low-income bracket marque up the slightest astatine 10%.
Generational differences?
Consumerism is much profoundly entrenched than ever, which tin marque redeeming harder, said He Ruiming, co-founder of The Woke Salaryman, a Singapore-based blog focusing connected idiosyncratic concern education.
"This is the procreation who grew up connected a batch much marketing, truthful the impulse to bargain is simply a batch more, and they comparison themselves to a batch much people," said He, who is presently a assembly subordinate successful Singapore's National Youth Council, a authorities assemblage focused connected younker development.
34-year-old Singaporean Joyce Ang echoed that she does not consciousness the aforesaid urgency arsenic her parents did erstwhile it came to saving.
"I consciousness harmless to spend, due to the fact that I don't person a spouse yet, and I inactive unrecorded with my parents, truthful I don't person a location to interest about. I'm not successful request of wealth immediately," she added.
Compared to her parents' generation, she believes the priorities of the younger procreation person changed. "In my parents' time, they were redeeming to person children. But nowadays not each 1 of america wants kids… truthful we don't person to really scrimp and prevention truthful much," said Ang, who has a take-home wage of astir SG$3,800 ($2,949) per month.
Singaporeans' take-home wage is little than their afloat wage due to the fact that of mandatory Central Provident Fund (CPF) contributions. Every month, a information of their wage — up to 20% for employees nether 55 — is automatically deducted for retirement, housing, and healthcare savings.
While Singaporeans tin lone retreat $5,000 oregon much from CPF savings erstwhile they deed 55, they tin pat connected these savings to wage for lodging and immoderate aesculapian costs astatine immoderate age.
"It's not that hard to save. I acceptable speech immoderate of my allowance for my parents truthful if I wanted to, I tin conscionable acceptable speech different excavation of wealth for savings," said Ang.
"But I don't deliberation I request to bash that astatine this constituent successful time," she chuckled.