India left without sponsor as online betting games ban ends Dream11 deal

The prohibition by India’s authorities of online betting games has ended the nationalist cricket team’s sponsorship by Dream11.

India are looking for a caller pb sponsor to regenerate Indian phantasy sports level Dream11 aft the authorities banned real-money online gaming past month, leaving the world’s richest cricket committee scrambling to unafraid caller revenue.

Dream11, which had signed a three-year declaration worthy astir 3.6 cardinal rupees ($44m) moving done 2026, tin nary longer sponsor the nationalist squad aft the cardinal authorities banned real-money online games arsenic good arsenic their promotion, including phantasy sports.

India’s precocious location of parliament passed the Promotion and Regulation of Online Gaming Bill 2025 past month.

The Board of Control for Cricket successful India (BCCI), which commands immoderate of the world’s astir lucrative broadcast deals acknowledgment to cricket’s popularity and India’s immense population, acceptable a September 16 deadline for caller bid submissions.

The auction is improbable to stay unsold for long, but with the Asia Cup starting connected September 9, India whitethorn instrumentality the tract without a front-of-shirt sponsor successful the opening week, which includes the marquee lucifer against rivals Pakistan connected September 14.

The Economic Times reported connected Saturday, citing radical acquainted with the matter, that the committee is seeking 35 cardinal rupees ($397.6k) per lucifer for bilaterals, and 15 cardinal ($170.4k) per lucifer for India’s fixtures successful International Cricket Council and Asian Cricket Council tournaments successful a three-year sponsorship cycle.

Over an estimated 140 games successful the 2025-28 cycle, the BCCI expects to make astir 4.52 cardinal rupees ($51.3m), astir 940 cardinal ($10.7m) much than nether Dream11’s deal, which was 3.58 cardinal ($40.7m) for the play July 2023 to March 2026 – an uplift of much than 20 percent.

Source:

Al Jazeera and quality agencies