5 days ago
13
Jamie Oliver is relaunching his precocious thoroughfare chain, Jamie's Italian, six years aft the concern collapsed, causing hundreds of occupation losses.
The TV cook volition commencement by opening a edifice successful London's Leicester Square adjacent outpouring successful concern with Brava Hospitality Group, which runs different Italian eatery chain, Prezzo.
Oliver, 50, has presented a big of TV shows since archetypal appearing connected surface successful The Naked Chef successful 1999 and has written much than 2 twelve cookery books.
He said the relaunch carried hazard and opportunity, arsenic "in mentation it's not the easiest clip to instrumentality but conversely, I deliberation it's the cleanable time".
"I judge the mid-market needs excitement, astonishment and delight and that's precisely what I americium readying connected delivering," helium said.
"I volition thrust the menus, marque definite the sourcing is right, the unit training, and guarantee the look and consciousness of the edifice is brought to beingness successful the close way."
Jamie's Italian was launched successful 2008 successful Oxford aft Oliver went into concern with his Italian mentor, cook Gennaro Contaldo. The concatenation yet grew to astir 40 sites.
But it went into medication successful 2019, starring to the closure of its remaining UK sites and hundreds of occupation losses.
The concatenation continued to run overseas and has much than 30 restaurants successful 25 countries. Brava volition relaunch the marque successful the UK.
Read much connected Sky News:
Scarlett was groomed from 14
Ex-doctor charged implicit alleged enactment assaults
Ed Loftus, planetary manager of Jamie Oliver Restaurants, called it an "exciting adjacent chapter" for the concern successful the UK, bringing unneurotic "one of the world's astir recognised chefs with a highly susceptible relation and the semipermanent concern to physique thing with existent longevity".
James Brown, main enforcement of Brava, said the institution wanted to "bring world-class Italian eating to the bosom of the UK precocious street".
"A batch of clip and vigor has gone into evolving the Jamie's Italian conception to marque that imaginativeness a reality," helium said.
"This marks an breathtaking caller section for some Jamie's Italian and Brava, and reflects our committedness to reimagining the precocious thoroughfare with exceptional, modern hospitality."
English (US) ·