Kane-backed Seat Unique scores with first acquisition

A premium ticketing level backed by England's shot and Test cricket captains has swooped connected a privately owned firm hospitality radical to onshore its archetypal acquisition.

Sky News understands that Seat Unique, which has raised tens of millions of pounds successful a bid to consolidate the 'experience economy', has signed a woody to get Circuit Hospitality for astir £12m.

The woody is understood to person been agreed this week.

Seat Unique, which is tally by co-founder Robin Sherry, has been progressive successful ticketing for caller events specified arsenic past week's Evening with President Obama astatine The O2 and this summer's Oasis tour.

It is understood to presumption the Circuit Hospitality woody arsenic a measurement towards gaining marketplace stock successful the accepted firm hospitality arena, with a stronger foothold successful Premier League shot by virtuousness of agreements with Arsenal and Everton shot clubs 1 contiguous benefit.

Earlier this year, the institution raised an further £10m successful backing from existing investors, led by Nickleby Capital, which has backed a drawstring of exertion unicorns.

Seat Unique has deals with venues specified arsenic Wembley Stadium, Manchester's Co-op Live arena and the 16 racecourses operated by Arena Racing.

Harry Kane, the England shot captain, Ben Stokes, his men's Test cricket counterpart, and Dame Jessica Ennis-Hill, the 2012 Olympic heptathlon champion, are besides backers of Seat Unique.

A ample Series B fundraising for the institution is said to beryllium being planned for adjacent year.

Seat Unique is chaired by Richard Flint, the erstwhile SkyBet main who besides runs the concern level Hargreaves Lansdown.

It markets archetypal ticketing inventory, dissimilar secondary platforms which person travel nether increasing governmental unit for their attraction of consumers.

Seat Unique declined to comment.