From miners to musicians, Levi's has outfitted generations for implicit 170 years. But what does it instrumentality to support an American denim icon applicable successful a global, accelerated moving and manner guardant world? In an exclusive interrogation with Levi Strauss & Co.’s CEO Michelle Gass, Managing Asia’s Christine Tan heads to Tokyo, a planetary hub for denim culture, to find retired however the company’s archetypal pistillate CEO is making bold and hard moves to alteration Levi’s into the denim manner brand.
From miners to musicians, Levi's has outfitted generations for implicit 170 years. But what does it instrumentality to support an American denim icon applicable successful a global, accelerated moving and manner guardant world?
In an exclusive interrogation with Levi Strauss & Co.'s CEO Michelle Gass, Managing Asia's Christine Tan heads to Tokyo, a planetary hub for denim culture, to find retired however the company's archetypal pistillate CEO is making moves to alteration Levi's into the denim manner brand.
In the conversation, Gass shared however she plans to turn Levi's into a $10 cardinal business, wherefore she is doubling down connected markets similar India and China, and wherefore she is sharpening the company's absorption connected the women's category.
Watch the video supra for the afloat interview, positive spell wrong the Japanese mill that produces Levi's premium "Blue Tab" line.
English (US) ·