Lululemon cuts guidance, misses sales estimates after botched product launch

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Signage astatine a Lululemon store successful New York, US, connected Thursday, Aug. 22, 2024. Lululemon Athletica Inc. is scheduled to merchandise net figures connected August 29. 

Yuki Iwamura | Bloomberg | Getty Images

Lululemon lowered its guidance and posted its archetypal gross miss successful much than 2 years connected Thursday aft it botched a highly anticipated merchandise motorboat and maturation slowed successful the Americas. 

The institution present expects full-year nett gross to beryllium betwixt $10.38 and $10.48 billion, down from a erstwhile scope of betwixt $10.7 cardinal and $10.8 billion. Lululemon anticipates net per stock volition beryllium successful a scope of $13.95 to $14.15, down from erstwhile guidance of $14.27 to $14.47.

Here's however institution did successful its fiscal 2nd 4th compared with what Wall Street was anticipating, based connected a survey of analysts by LSEG, formerly known arsenic Refinitiv:

  • Earnings per share: $3.15 vs. $2.93 expected
  • Revenue: $2.37 billion vs. $2.41 cardinal expected

Shares roseate much than 2% successful extended trading aft initially falling.

The company's reported nett income for the three-month play that ended July 28 was $393 million, oregon $3.15 per share, compared with $342 million, oregon $2.68 per share, a twelvemonth earlier. 

Sales roseate to $2.37 billion, up astir 7% from $2.21 cardinal a twelvemonth earlier. Beyond full sales, Lululemon besides missed expectations connected comparable sales, which grew 2%, good down estimates of 5.9%, according to StreetAccount. Comparable income successful the Americas fell 3%.

The inclination doesn't look poised to amended successful the existent quarter. Lululemon said it expects income to turn 6% to 7%, worse than the 9.2% maturation that analysts had expected, according to LSEG.

However, Lululemon's nett guidance is astir successful enactment with what Wall Street anticipated. The institution said it expects third-quarter net per stock to beryllium betwixt $2.68 and $2.73, compared to estimates of $2.70, according to LSEG.

During the quarter, Lululemon pulled its Breezethrough leggings, launched successful aboriginal July, aft it received a question of complaints astir the product's unflattering fit.

On a telephone with analysts, CEO Calvin McDonald addressed the Breezethrough motorboat and said it was an accidental for the institution to "test and learn." He added the institution bought a tiny magnitude of merchandise for the launch.

"While guests were excited by the fabric, the plan didn't conscionable their expectations. Listening to our guests is cardinal to who we are and however we turn our brand, and we took the close measurement of pausing connected income and look guardant to reintroducing the cloth successful the future," said McDonald. "This determination had a negligible interaction connected our show successful this quarter."

The botched motorboat came aft the institution struggled with different self-inflicted issues with its assortment, including not having the colors and sizes that its halfway customers desired, which has had an interaction connected income successful the U.S. During the quarter, income grew lone 1% successful the Americas, the company's largest region.

On a telephone with analysts, McDonald acknowledged Lululemon's women's concern has slowed down successful the U.S. He said the institution has determined the "most important factor" affecting the conception is simply a deficiency of caller styles, which has wounded income of bottoms and the company's online business.

"The newness that we had performed well. We simply did not person capable to animate her to purchase," helium said.

McDonald insisted that the Lululemon marque "remains beardown successful the U.S. market" and said its men's concern continues to grow.

"Guests are looking for our product, coming into our stores and visiting our e-commerce sites," said McDonald.

Lululemon's merchandise challenges travel the departure of its longtime Chief Product Officer Sun Choe, who resigned successful May to prosecute different opportunity. At the time, the determination weighed connected Lululemon's banal implicit concerns that Choe's section would wounded the company's quality to innovate and support winning implicit customers with trendy caller fits.

McDonald said the institution had a succession program successful spot astatine the clip of Choe's departure, and said the company's planetary originative director, Jonathan Cheung, would study straight to McDonald and oversee merchandise plan and innovation.

The institution besides appointed Nikki Neuburger arsenic its caller main marque and merchandise activation officer, overseeing merchandising, footwear, and merchandise operations. On Thursday, McDonald said helium and Neuberger are "pleased" with the caller structure, which puts plan and merchandising connected "equal footing" and "reestablishes the steadfast equilibrium that indispensable beryllium wrong a merchandise organization."

"The teams are moving good unneurotic and already successful action," said McDonald.

Like different retailers that are seeing request slow, Lululemon appears focused connected what's wrong its control: operations and efficiency. While the income representation during the 4th was rougher than expected, Lululemon's profits came successful higher than anticipated.

Gross nett grew 9% to $1.4 billion, portion its gross borderline summation 0.8 percent points to 59.6% — amended than the 57.7% that analysts had expected, according to StreetAccount. Its operating borderline and operating income besides increased.

Sales jumped 29% successful Lululemon's planetary markets arsenic the institution looks to China for growth.

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