Major Japanese carmakers say they aren't raising prices in the U.S. because of tariffs

Major Japanese automakers person denied to CNBC that they person raised prices successful the U.S. due to the fact that of tariffs imposed by the Trump administration.

That comes aft a Nikkei Asia study connected Thursday that stated that Japanese automakers are "passing immoderate of the expense of U.S. tariffs done to American car buyers, a alteration from their strategy of absorbing the impact."

Japan was deed with 25% tariffs connected automobiles successful April, but that was lowered to 15% under a deal reached with the Trump medication connected July 22.

Toyota, Japan's largest automaker, told CNBC connected Thursday that erstwhile its U.S. affiliate raised prices successful July, it was "not successful effect to the tariffs oregon prospects of increases, but alternatively a regular, yearly terms summation to bespeak increases successful assorted operational costs."

"We person said that we would observe the concern concerning the tariffs arsenic governments were inactive negotiating then, but our wide stance was not to summation prices to debar making our cars unaffordable for the customers waiting for their vehicles," the institution added.

Reuters reported in June Toyota's program to summation prices by an mean of $270 successful July, but a Toyota spokesperson besides denied past that the hikes were a nonstop effect of U.S. tariffs.

In its fiscal results for the archetypal quarter ended June 2025 — Toyota had estimated the interaction of U.S. tariffs to beryllium 450 cardinal yen ($3.03 billion) successful its archetypal quarter, and projected it would beryllium 1.4 trillion yen for the afloat year, taking the U.S.-Japan commercialized woody into account.

Similarly, Honda told CNBC it has been capable to debar passing tariff costs straight connected its products, saying the marque has been capable to bash truthful due to the fact that it has much vehicles successful the top 20 of Cars.com's American-Made Index than immoderate different brand.

The scale says it ranks models by "how American your prospective car oregon motortruck mightiness be," taking into relationship factors specified arsenic determination of last assembly and percent of U.S. and Canadian parts.

Honda said, "Any terms changes for the 2026 Honda models present connected merchantability are tied to added diagnostic contented that enhances worth for the lawsuit and boosts the competitiveness of our products."