Moncler raises prices on tariffs, may postpone store openings if downturn worsens

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A wide exterior presumption of the Moncler luxury manner statement store successful Sloane Street, Knightsbridge connected February 17, 2025 successful London, United Kingdom.

John Keeble | Getty Images News | Getty Images

Italian luxury location Moncler said it's presently relying connected "very flimsy terms increases" to offset the archetypal interaction of U.S. tariffs, but warned that broader economical weakness could origin it to hold its caller store openings adjacent year.

The Milan-headquartered retailer said Wednesday that it had raised prices by "mid-single-digit" percentages for the 2nd fractional of 2025 and volition rise them for the archetypal fractional of adjacent year, portion adding that it was awaiting further clarity connected U.S. levies earlier mounting retired its afloat strategy for 2026.

"We usually finalize our pricing strategy for the afloat Winter 2026 by October, much oregon less. So it's inactive early," Luciano Santel, radical main firm and proviso officer, said during an net telephone accompanying its second-quarter results.

Shares of Moncler were down 4% by 2 p.m. London clip (9 a.m. E.T.).

Chief Business Strategy and Global Market Officer Roberto Eggs said helium intended for those further terms rises to beryllium "more conservative," arsenic the steadfast seeks to reconcile higher input costs with lawsuit retention, but noted that it was besides babelike connected macro trends and currency movements.

"Clearly, the pricing contiguous for consumers is simply a concern. I deliberation we request to wage adjacent much attraction connected this," helium said.

Eggs besides noted that the concern would stay flexible connected its plans for a twelve oregon truthful caller store openings etched for 2026, based connected the macro outlook and wider betterment of the beleaguered luxury sector.

"For the program 2025, it's already there. Regarding 2026, the program is not wholly finalized, truthful we person immoderate flexibility, ... successful lawsuit things volition not get better, to postpone immoderate of the openings," helium said, adding that those plans would besides beryllium acceptable by October.

Moncler connected Wednesday posted a dip successful second-quarter income aft the marketplace close, arsenic anemic tourer flows weighed connected different robust home request successful the cardinal U.S. and China markets.

Group revenues fell 1% year-on-year astatine changeless speech rates to 396.6 cardinal euros ($536.7 million) successful the 3 months to June 30, beneath the 427.2 cardinal forecast by analysts successful an LSEG poll.

The U.S., which accounts for 14% of Moncler marque sales, recorded a 5% income uptick successful the quarter, but the institution said it was unclear whether that was driven by shoppers accelerating purchases up of the ramping up of tariffs.

"To archer you that if this was driven by an anticipation of buying links to the tariffs? Honestly, I cannot archer you," Eggs said, noting different initiatives, specified arsenic a concern with luxury section store Nordstom, which helped boost demand.

Sales successful Asia, the group's largest market, were level connected the quarter, portion successful Europe, the Middle East and Africa they declined 8%. The institution attributed it to a rebalancing of the Japanese yen, with Japan the lone Asian state to grounds antagonistic income growth, arsenic good arsenic brushed tourer spending successful Europe.

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