OpenAI bags Disney characters for Sora short video app

OpenAI has signed its archetypal large licensing woody to bring well-known characters to beingness connected its Sora video procreation tool.

The institution said the statement with Walt Disney was portion of a propulsion to guarantee the rights of creators successful the generative artificial intelligence (AI) abstraction amid increasing concerns implicit copyright, fakes and misinformation.

It forms portion of a $1bn Disney concern successful OpenAi, that volition spot the amusement steadfast rotation retired ChatGPT to its unit and turn its AI capabilities.

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The archetypal three-year licensing woody volition let Sora users to make and stock videos based connected much than 200 Disney, Marvel, Pixar and Star Wars characters.

These see Mickey Mouse, Cinderella and Luke Skywalker.

Sora allows radical to rapidly make realistic clips based simply connected substance prompts.

Disney and OpenAI said they were committed to liable usage of AI amid the backlash from critics who person pointed to wide misuse of generative AI successful the societal media abstraction - a signifier known arsenic AI slop.

Some person depicted fake messages from celebrities and adjacent utilized the dead.

OpenAI CEO Sam Altman said: "This statement shows however AI companies and originative leaders tin enactment unneurotic responsibly to beforehand innovation that benefits society, respect the value of creativity, and assistance works scope immense caller audiences.

His counterpart astatine Disney, Bob Iger, added that the concern would "extend the scope of our storytelling done generative AI, portion respecting and protecting creators and their works."

As portion of the deal, immoderate user-generated Sora videos volition beryllium made disposable connected the Disney+ streaming service.