Oura reaches $11 billion valuation with new $900 million fundraise

Oura said Tuesday that it raised implicit $900 cardinal successful a caller Series E backing round, bringing the company's valuation to $11 billion.

The fundraise, led by Fidelity Management & Research Company, besides includes caller capitalist ICONIQ and contributions from Whale Rock and Atreides.

"With this investment, we volition accelerate innovation, grow our planetary reach, and acceptable a caller modular for what wearables tin execute successful advancing preventive health," said CEO Tom Hale successful a statement.

The Finnish company, which ranked No. 23 connected CNBC'S 2025 Disruptor 50 List, has raised astir $1.5 billion, according to a release.

Known for its Oura Rings, the institution competes with different astute ringing makers like Samsung and RingConn, arsenic good arsenic fitness-focused devices from Whoop and Garmin.

Oura announced successful September that it has sold implicit 5.5 cardinal Oura Rings since the product's motorboat successful 2015, a important leap from 2.5 cardinal rings announced successful June 2024. The institution reported gross of implicit $500 cardinal successful 2024, much than treble from the twelvemonth prior, and expects to scope $1 cardinal successful income this year.

Looking to broaden further successful the wearable category, Oura has besides been expanding its features to vie with much wide wearable devices similar Apple oregon Samsung watches.

Along with its caller Oura Ring 4 Ceramic, the institution recently unveiled Health Panels, a humor investigating diagnostic that allows users to docket and presumption their laboratory results straight successful the Oura App.

Users tin support way of up to 50 biomarkers and tin person their wellness information summary arsenic good arsenic fare oregon enactment suggestions from Oura's AI-powered Advisor.

The ringing shaper besides partnered with Dexcom, a person successful glucose monitoring technology, precocious past twelvemonth to integrate Dexcom glucose information with biometrics collected by Oura truthful users tin show their glucose levels.

"We're arrogant to beryllium gathering not conscionable a product, but a planetary question toward proactive health—helping radical recognize their bodies, marque amended manner decisions, and link much efficaciously with their healthcare providers," Hale said.