Paris Hilton's No. 1 'non-negotiable' when hiring people for her global media brand

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Paris Hilton is palmy galore times over. The world TV prima turned entrepreneur is the laminitis and CEO of 11:11 Media, a planetary amusement institution she aims to go "the adjacent Disney" that combines her passions successful music, beauty, manner and philanthropy.

But radical haven't ever believed successful her concern savvy.

"For a agelong time, I felt similar radical had an thought of who I was that didn't bespeak the existent me," Hilton told CNBC Make It implicit email pursuing an quality astatine the American Express Leadership Academy. "Early successful my career, I leaned into the quality I created connected 'The Simple Life,' but down the scenes, I was laser-focused connected gathering my brand."

Now, the multi-hyphenate and CNBC Changemaker says she's been capable to "take backmost my narrative" done vocation achievements similar launching her institution successful 2021 and utilizing her level to advocator for kids successful what's known arsenic the "troubled teen industry."

"I've learned that the champion mode to flooded being underestimated is to fto your enactment talk for itself and to amusement up authentically," Hilton said.

The businesswoman said authenticity is simply a cardinal trait successful the radical she decides to enactment with, successful summation to being passionate and creative. "And kindness is non-negotiable for me," Hilton added. "It shows people's existent character, and I privation my marque and everyone who represents it to pb with kindness."

 Paris Hilton connected  the aboriginal   of her business, her advocacy, and legacy

Authenticity besides guides her philanthropy. "Every origin I champion comes from my lived experience, and I would ne'er combat for thing I didn't judge successful wholeheartedly," she said.

In caller years, Hilton has utilized her spotlight to advocate for children harmed by America's kid welfare, juvenile justice, acquisition and health-care systems. Last year, she appeared earlier Congress and helped to walk the bipartisan Stop Institutional Child Abuse Act.

Hilton encouraged different young entrepreneurs to meaningfully integrate philanthropy into their work. "Impact shouldn't beryllium an afterthought; it should beryllium portion of your ngo from the precise beginning," Hilton said, adding that the 2nd prosecute she made for her institution was 11:11 Media's caput of interaction Rebecca Grone.

"I'd besides promote young entrepreneurs to deliberation creatively astir interaction and genuinely perceive to the communities they privation to serve," Hilton said. "When you person a level oregon influence, you tin animate your assemblage to instrumentality enactment alongside you, and that's a almighty mode to make lasting change."

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