Aravind Srinivas, main enforcement serviceman of Perplexity AI Inc., during the Bloomberg Tech league successful San Francisco, California, US, connected Thursday, June 5, 2025.
David Paul Morris | Bloomberg | Getty Images
Perplexity AI accused Amazon of "bullying" connected Tuesday aft it received a missive from the e-commerce elephantine demanding it forestall radical from utilizing its artificial intelligence browser Comet to marque purchases connected their behalf.
In a blog post, Perplexity said users tin inquire its Comet Assistant to find items and marque purchases connected Amazon, and that they "love this experience." But Perplexity said it received "an assertive ineligible threat" from Amazon "demanding" that it enactment a halt to that practice.
Amazon has already taken steps in caller months to forestall outer AI agents from crawling its website, including those developed by OpenAI, Google and Meta.
"Amazon should emotion this. Easier buying means much transactions and happier customers. But Amazon doesn't care," Perplexity wrote. "They're much funny successful serving you ads, sponsored results, and influencing your purchasing decisions with upsells and confusing offers."
Amazon did not instantly respond to CNBC's petition for comment.
At the aforesaid clip that Amazon is seeking to support AI tools disconnected its site, the institution has launched its ain offerings.
Last February, it rolled retired a buying chatbot called Rufus that tin reply questions and suggest products. Amazon besides began investigating an cause successful April called "Buy For Me" that lets shoppers acquisition immoderate products from different websites without leaving its app.
Perplexity is champion known for its AI-powered hunt motor that gives users elemental answers to questions and links retired to the archetypal root worldly connected the web. The institution initially launched Comet successful July, and it rolled out for escaped worldwide successful October.
Comet is expected to service arsenic a idiosyncratic adjunct that tin hunt the web, signifier tabs, shop, draught emails and more, Perplexity said.
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