The Perplexity AI logo is seen successful this photograph taken Jan. 4, 2024.
Dado Ruvic | Reuters
Perplexity AI, an artificial quality hunt motor startup hoping to spot distant astatine Google's dominance, is seeking to much than treble its valuation to astir $9 cardinal successful its adjacent backing round, CNBC has confirmed.
The company, which was valued astatine $3 billion successful June, is present looking to rise astir $500 million, though that could change, according to a idiosyncratic acquainted with the substance who declined to beryllium named due to the fact that the talks are confidential.
The Wall Street Journal was archetypal to study connected the caller backing round.
Perplexity started the twelvemonth with a astir $500 million valuation. Since then, the institution has continued to pull capitalist involvement alongside the bigger roar successful generative AI, raising 3 backing rounds this year.
Perplexity is among the flood of AI startups trying to vie for a portion of the buzzy generative market, which is led by OpenAI, the creator of ChatGPT.
Despite the AI hype, Perplexity has been mired successful controversy, facing a slew of plagiarism accusations from media outlets similar the New York Times, which assertion the institution scrapes their contented to make its answers. Perplexity has denied the allegations.
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