Prize draw operator Winvia explores £200m London float

The biggest rival to Omaze successful Britain’s prize-draw marketplace is considering a £200m London flotation to rise superior for a drawstring of acquisitions.

Sky News has learnt that Winvia Entertainment Group, which is majority-owned by the billionaire entrepreneur Teddy Sagi, is moving with concern bankers astatine Shore Capital connected a imaginable listing connected London's inferior AIM market.

Positive archetypal discussions person already taken spot with a fig of organization investors astir an archetypal nationalist offering (IPO), according to marketplace sources, though a determination astir whether to formally motorboat a process has yet to beryllium taken.

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Winvia operates prize draws and contention websites specified arsenic BOTB.com - which stands for Best of the Best, and offers homes, cars and currency prizes.

It is understood to beryllium the second-largest subordinate successful the sector, down Omaze.

Research cited by the Department for Culture, Media and Sport earlier this twelvemonth said that 7.4 cardinal British adults had participated successful prize draws and competitions, with the marketplace worthy an estimated £1.3bn annually.

Part of Winvia's valuation aspirations if it does determine to spell nationalist are based connected its proprietary exertion platform, sources said connected Monday.

If an IPO does instrumentality place, the company's existing shareholders would clasp their existent investments, with immoderate wealth raised being from the issuance of caller shares to money acquisitions.

The institution is majority-owned by Mr Sagi, the Israeli billionaire who has been progressive successful a fig of British companies, including arsenic the laminitis of Playtech, the gambling exertion group.

Winvia's absorption squad is besides understood to ain a stake.

A spokesperson for Winvia declined to comment.