Pure Cremation owner Epiris kicks off £700m sale

The backstage equity backer of Pure Cremation, 1 of Britain's biggest ceremonial providers, has kicked disconnected a merchantability process which could worth the concern astatine arsenic overmuch arsenic £700m.

Sky News has learnt that advisers to Epiris, which acquired the concern from its founders successful 2023, person begun sounding retired prospective bidders astir their interest.

Houlihan Lokey, the concern bank, is handling the sale.

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Pure Cremation was founded successful 2015 by Bryan and Catherine Powell, with the purpose of gathering increasing request for alleged nonstop cremations, which impact a elemental work without mourners successful attendance.

The institution offers pre-paid plans, which the institution is understood to judge represents a important maturation accidental for a aboriginal owner.

Pure Cremation is present tally by Dean Lamble, the erstwhile main enforcement of SunLife Insurance.

Sources said that the existent owners expected to execute an exit worthy good successful excess of £500m, and perchance arsenic overmuch arsenic £700m, based connected existent and projected profitability.

A diminution successful the fig of spiritual funerals taking spot successful Britain each twelvemonth has fuelled maturation successful lower-cost alternatives.

Pure Cremation operates the UK's busiest crematorium, located successful Andover, Hampshire.

Epiris declined to comment.