Robinhood is rolling out NFL parlay and prop bets on prediction markets platform

Robinhood is stepping up the capabilities of its fastest increasing merchandise — prediction markets — by giving users the quality to spot what are indispensable parlay bets connected aggregate NFL games, putting it into nonstop contention with accepted sports books.

Starting Tuesday, users are capable to commercialized preset combinations of the outcome, totals and spreads of idiosyncratic NFL games, and starting successful aboriginal 2026, users volition person the quality to make customized combos of up to 10 outcomes crossed NFL games. Those volition person "a structural look oregon consciousness arsenic a parlay," JB Mackenzie, vice president and wide manager of futures and planetary astatine Robinhood, told CNBC.

Even more, the institution is allowing users to wager connected the performances of idiosyncratic NFL players successful existent time. For example, they tin spot prop bets connected a definite subordinate scoring a touchdown astatine immoderate constituent during a crippled arsenic good arsenic the passing, receiving and rushing yards for a player.

"This was a large accidental for america to truly beryllium capable to go the person successful the space, and that's what we're moving to do," Mackenzie said. "The enhancements present are different illustration of it, wherever we're trying to physique caller lawsuit experiences that marque it easier and, successful immoderate cases, supply them much precocious bid types and trading capabilities to conscionable the needs that they're asking america for."

The caller features were unveiled astatine the company's "Robinhood Presents: YES/NO" keynote lawsuit astatine the Summit Skywalker Ranch successful Nicasio, Calif., close extracurricular San Francisco.

The parlay capableness whitethorn adjacent widen beyond the NFL successful the future, according to Robinhood. The broker is besides looking astatine opportunities to let combos crossed antithetic lawsuit categories, including those extracurricular of sports similar economical data.

"Over time, the question is going to be, 'Is determination involvement to brace assets from antithetic classes together?'" Mackenzie said, noting "something that's associated with clime and an election" arsenic an example. "All sporting events are decidedly connected the radar. I besides deliberation that home and planetary economical information is going to beryllium connected determination arsenic well, arsenic good arsenic home and planetary policy."

Robinhood's engagement with prediction markets began conscionable earlier the 2024 statesmanlike election, wherever it gave users the ability to trade a declaration of erstwhile Vice President Kamala Harris oregon President Donald Trump.

In a small much than a twelvemonth since it partnered with ForecastEx for predetermination trading, the institution has lone expanded its beingness successful the prediction markets ecosystem. It has partnered with prediction marketplace relation Kalshi this year. More recently, it announced a associated task with Susquehanna International Group successful November.

Robinhood has been seeing the fruits of its labor. Prediction markets arsenic a concern has already brought successful $100 cardinal successful annualized gross with 11 cardinal contracts traded by much than 1 cardinal customers. Based connected October figures, it's connected gait to go a $300 cardinal business.

November was the business's biggest period to day astatine much than 3 cardinal contracts traded, signifying an astir 20% summation from October. That period saw 2.5 cardinal contracts traded, which is much than the entirety of the year's third-quarter show astatine 2.3 cardinal contracts.

"I really deliberation we're astatine the opening of wherever this is truly going to go," Mackenzie said. "I deliberation that we're going to proceed to spot the enlargement of caller not lone events but besides plus classes, wherever radical tin proceed to commercialized in."

Earlier this year, Piper Sandler said that Robinhood's prediction markets concern posed a "significant" maturation opportunity for the company, and they're not the lone ones that are optimistic.

Mizuho expert Dan Dolev said the beardown tendency among Robinhood users to interact with prediction markets presents "lots of upside." In a caller survey, helium recovered that users of Robinhood and Coinbase – different level – are astir 9 times much apt than non-users to partake successful prediction markets.

"They're going aft a idiosyncratic basal that's already predisposed to engaging with prediction markets," helium said successful an interrogation with CNBC. "Over time, they're going to go benignant of a hub for prediction markets."

Dolev said Robinhood's determination into prediction markets is simply a main crushed the banal has soared a monstrous 220% successful 2025.

HOOD, 1-day

However, the expert underscored that prediction markets isn't the lone happening to ticker for the company. With its engagement successful different areas similar retirement, helium forecasts that Robinhood volition yet go "the caller Schwab for Gen Z."

To enactment that into perspective, Robinhood's assets nether custody for the afloat 2024 twelvemonth stood astatine $193 billion. Charles Schwab's full lawsuit assets were astatine $10.10 trillion successful the aforesaid period.

"Prediction marks is 1 aspect," helium continued. "They're circling astir each facet of someone's fiscal life."

KeyBanc Capital Markets expert Alex Markgraff concurs. He said that a fig of the company's different endeavors, including its advisory concern and its highly in-demand gold card, are successful the "early stages of scaling."

"In the abbreviated term, [prediction markets is] surely an country wherever you mightiness person benignant of an outsized maturation publication conscionable based connected the evident appetite for lawsuit contracts crossed the scenery of user retail trading," helium said to CNBC. "Nonetheless, [there are] aggregate sources of growth, successful our opinion."