Rosé and Bruno Mars' chart-topping APT drives YG Plus shares to seven-month high

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Rosé of K-pop miss radical BLACKPINK smiles during an lawsuit to beforehand her movie 'Born Pink', marking the group's eighth anniversary, successful Seoul connected August 9, 2024. 

Anthony Wallace | Afp | Getty Images

Shares of South Korean media institution YG Plus soared to a 7 period precocious aft the merchandise of a collaboration way betwixt Blackpink subordinate Rosé and Bruno Mars connected Oct. 18 topped streaming charts astir the world.

YG Plus shares climbed astir 30% connected Monday, and arsenic overmuch arsenic 29.8% connected Tuesday, aft the track, titled APT reached the apical of Spotify's Top 50 Global playlist and came successful 4th connected iTunes' Top 100: Global chart.

The way is simply a notation to a South Korean drinking crippled called aparteu, oregon flat successful English.

The official euphony video connected YouTube has garnered implicit 82.9 cardinal views, reportedly surpassing Taylor Swift and Post Malone's Fortnight arsenic the biggest male-female duet debut of 2024.

Rosé debuted successful 2016 arsenic 1 of the 4 members of Blackpink, nether Kosdaq-listed YG Entertainment.

She near YG Entertainment astatine the extremity of 2023, and signed with The Black Label, a YG subsidiary, arsenic good arsenic U.S. grounds statement Atlantic Records for her solo career.

Records from The Black Label are distributed by YG Plus, besides a YG Entertainment subsidiary.

YG Entertainment shares climbed arsenic overmuch arsenic 3.53% connected Tuesday.

Despite the boost, the genitor company's stocks person dropped 22.5% year-to-date, dragged by uncertain conditions facing the planetary euphony industry.

South Korean popular stars are smashing records, performing astatine premier euphony festivals successful the West and topping charts — but that stratospheric occurrence has not been mirrored successful the agelong word banal show of their absorption agencies.

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