Russell & Bromley, the family-owned footwear retailer, has drafted successful City advisers to rise outer backing amid an progressively competitory precocious thoroughfare trading environment.
Sky News understands that the chain, which was founded successful 1880, has appointed Interpath Advisory to assistance unafraid financing from lenders.
The size of the imaginable fundraising was unclear connected Tuesday.
Russell & Bromley trades from 37 stores and employs much than 450 people.
It is presently tally by Andrew Bromley, the 5th procreation of his household to clasp the reins.
Billie Piper, the histrion and singer, is the existent look of the marque arsenic it tries to entreaty to younger consumers arsenic portion of a five-year turnaround plan
In a connection issued pursuing an enquiry from Sky News connected Tuesday morning, Mr Bromley said: "We are presently exploring opportunities to assistance instrumentality Russell & Bromley into the adjacent signifier of our 'Re Boot' vision.
"Since the announcement of the 'Re Boot' earlier this twelvemonth we person made important progress, positioning america good to physique connected our momentum and proceed on our journey.
"We are looking guardant to moving with our advisory squad to unafraid the indispensable concern to accelerate our enlargement plans."
Interpath declined to comment.