From $62,000 edifice suites to race packages with six-figure terms tags, the Singapore Grand Prix is simply a windfall for businesses adjacent the Marina Bay track.
But the wealth isn't staying successful Singapore. Data shows travelers are besides spending crossed Asia earlier and aft the three-day Formula One race, which begins Friday.
Flight bookings analyzed by selling level Sojern bespeak that, among those with onward trips, a 4th of Americans and Canadians are adding trips to Japan, 18% of Europeans are besides visiting Thailand, and astir one-third of Australians are tacking connected trips to Indonesia, overwhelmingly to Bali.
Other travelers are pairing this year's lawsuit successful Singapore with broadside trips to China, South Korea, India, the Maldives and Fiji, Sojern said.
Samer Elhajjar, a senior lecturer astatine the National University of Singapore, said that question websites successful different countries are bundling trips to Singapore's nighttime contention with stops astatine fashionable land destinations successful Southeast Asia.
"Visitors volition travel to Singapore, bask the F1, and past they determination to Bali for 2 oregon 3 days," helium said. "That's really astonishing for the system of the region."
CNBC Travel recovered question packages to the 2025 Singapore Grand Prix coupled with trips to Langkawi and Borneo successful Malaysia, and a cruise that combines the contention with stops successful Japan, Hong Kong and Vietnam.
Pitstop, not afloat stop
Sojern's information comports with a Visa report published successful May, which showed that different Formula One races successful Asia-Pacific generated tourism gross extracurricular of big cities too.
Around 25% of foreigners who attended the 2025 Australian Grand Prix stayed astir Melbourne's suburbs aft the race, portion 10% remained successful the metropolis itself, according to Visa's data. Yet immoderate ventured to the Yarra Valley vino region, and 5% traveled to Sydney, immoderate 500 miles away.
At April's Japan Grand Prix successful Suzuka, planetary attendees ventured adjacent farther away, according to the report. Data showed astir 10% went to Osaka, different 5% to Kyoto; however, the astir fashionable destination to sojourn aft the contention was Okinawa (20%), much than 700 miles from the circuit.
Switching gears
The three-day Singapore Grand Prix has evolved into a week-long lawsuit for many, drafting planetary leaders and concern travelers to commercialized forums scheduled astir the race, specified arsenic crypto league Token2049 and the Milken Institute Asia Summit.
Travelers from North America and Europe collectively relationship for astir a 4th of arrivals up of this year's contention successful Singapore, and they thin to get earlier and enactment longer than those coming from Asia, according to Sojern's data.
Australians inactive person the largest stock of inbound formation bookings; however, arrivals from South Korea and China accrued this year, breaking into the apical 5, surpassing the United Kingdom, it showed.
The 2025 contention is besides attracting much families, up 6.6% from past year, portion solo travelers fell 8%, indicating a emergence successful leisure travelers attending the race.
"This means that the stays volition beryllium extended," said National University of Singapore's Elhajjar. "That's large for the system of Singapore ... [and] the system of the region."
A abstracted survey from Hilton published Thursday recovered that immoderate 40% of travelers successful Asia-Pacific program to publication an planetary travel to be a sporting oregon euphony event, led by 59% of respondents in China and 57% successful India.
"The findings reenforce a broader user shift, with customers progressively prioritizing walk connected experiences implicit carnal goods," said Ben George, elder vice president and commercialized director, Asia Pacific, Hilton.
The survey, which polled 5,000 respondents from China, India, Japan, Australia and Singapore, besides revealed that travelers are spending much wealth and loyalty points connected experiences astatine these events, specified arsenic meet-and-greets with drivers and behind-the-scenes tours, helium said.
George said Hilton members spent much than 9 cardinal loyalty points connected six Singapore Grand Prix acquisition packages this year, which was "a 23% summation compared with past twelvemonth — the highest full to day for this race."
English (US) ·