Kai Cenat astatine The 2023 Streamy Awards held astatine the Fairmont Century Plaza Hotel connected August 27, 2023 successful Los Angeles, California.
Christopher Polk | Penske Media | Getty Images
Creator Kai Cenat broke the grounds for the highest subscriber number on Amazon's Twitch during a non-stop unrecorded watercourse for the full period of November.
Cenat is simply a 22 year-old streamer who roseate to popularity implicit the past 2 years with unrecorded streams focused connected comedy, gaming and pranks. He completed a alleged subathon connected Saturday, streaming 24 hours a time for 30 days. A subathon is simply a streaming lawsuit wherever each caller subscription oregon donation extends the stream's duration, often starring to marathon sessions.
During the stream, called Mafiathon 2, Cenat surpassed the erstwhile subscriber grounds connected Twitch, reaching astir 727,700 subscribers by the extremity of November, a Twitch spokesperson said. Cenat besides had 50 cardinal unsocial viewers during this time.
Twitch subscribers usually wage $4.99 per period for perks similar ad-free viewing, exclusive emotes, and entree to subscriber-only chats with their favourite streamers. Twitch typically takes a 50% chopped of subcriber gross but reduces its stock to betwixt 30% and 40% for its apical creators. Cenat's squad did not disclose however overmuch helium earned from the subathon, but based connected his Tier 1 subscriptions, helium whitethorn person earned astir $3.6 cardinal successful revenue, with Twitch taking a chopped of that amount.
"I emotion y'all truthful much," Cenat said successful the last moments of his 30-day watercourse astatine his mansion successful Los Angeles. "Without y'all I americium nothing."
Cenat's watercourse doubled the erstwhile Twitch subscriber grounds acceptable by virtual streamer Ironmouse during a subathon successful September, reaching much than 326,250 subscribers. Cenat and Ironmouse's subathons item a inclination among streamers to usage multi-day unrecorded streaming events to captivate audiences and importantly boost subscriber numbers and earnings.
During the livestream, galore personage guests joined Cenat connected his watercourse including rapper Snoop Dogg, idiosyncratic Bill Nye and comedian Kevin Hart. With these guests, Cenat managed to proceed his watercourse overnight uninterrupted portion sleeping, eating and utilizing the bathroom. During times helium was off-screen, helium would person different members from his squad takeover to entertain the thousands of viewers.
Cenat is present the biggest streamer connected the internet, with wide followings crossed astir societal platforms. He has 15.4 cardinal followers connected Twitch, 6.7 cardinal connected YouTube, 12 cardinal connected Instagram and 2.6 cardinal connected X.
Cenat said helium volition beryllium donating 20% of the proceeds made from subscriptions during the watercourse towards a schoolhouse helium is helping physique successful Nigeria aft visiting a colony successful Makoko.
"I visited Nigeria not excessively agelong agone & perfectly loved it," Cenat said successful a station connected his Instagram Story. "We volition beryllium going retired of pouch backing this full task with afloat staff, classrooms, uniforms etc."
The fashionable unrecorded streamer has faced contention successful the past. In 2023, helium was charged with inciting a riot aft a New York City giveaway turned into chaos. However, the Manhattan District Attorney decided not to prosecute.
Twitch has go progressively fashionable attracting implicit 105 cardinal progressive monthly visitors with streaming playing a larger relation successful the creator economy.
Despite this growth, Amazon, which acquired Twitch for astir $1 cardinal successful 2014, has yet to spot the level crook a profit, according to the Wall Street Journal.
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