StubHub's stock opens at $25.35 in NYSE debut after ticket seller's long-awaited IPO

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Eric Baker, co-founder and CEO of Ticket reseller StubHub, rings the opening doorbell during his company’s IPO astatine the New York Stock Exchange successful New York City, U.S., September 17, 2025.

Brendan McDermid | Reuters

StubHub shares opened astatine $25.35 in their New York Stock Exchange debut connected Wednesday aft the online summons seller priced its IPO successful the mediate of its expected range.

The pricing late Tuesday at $23.50 per stock raised $800 cardinal for the company, present trading nether ticker awesome "STUB."

StubHub's long-awaited IPO comes aft the institution paused its plans successful April, erstwhile President Donald Trump's "Liberation Day" tariffs sent the banal marketplace into a tailspin. It was the second specified delay, aft marketplace volatility forced StubHub to temporarily shelve its IPO plans successful July 2024.

The IPO is the latest successful a flurry of tech offerings arsenic the marketplace rebounds from a dismal fewer years. Swedish bargain now, wage aboriginal steadfast Klarna and Gemini, the crypto steadfast founded by Cameron and Tyler Winklevoss, roseate successful their respective debuts past week. Peter Thiel-backed cryptocurrency exchange Bullish, plan bundle institution Figma and stablecoin issuer Circle person besides deed the marketplace successful caller months.

StubHub has been done a fig of transactions successful its 25-year past to get to this point. It was purchased by eBay for $310 million in 2007, but was reacquired by its co-founder Eric Baker successful 2020 for roughly $4 billion through his caller institution Viagogo.

StubHub has benefited from a resurgence successful the unrecorded events marketplace successful the years pursuing the Covid lockdowns. Sales person besides boomed from massively fashionable shows similar Taylor Swift's Eras Tour and Beyoncé's Renaissance Tour, arsenic good arsenic sporting events similar the Super Bowl.

The institution said successful its updated prospectus filed past period that those sorts of events tin besides marque StubHub's revenues lumpy and hard to predict.

In the archetypal quarter, StubHub reported gross maturation of 10% from a twelvemonth earlier to $397.6 million. Its nett nonaccomplishment widened to $35.9 cardinal from $29.7 cardinal a twelvemonth ago. Gross merchandise sales, which correspond the full dollar worth paid by summons buyers, reached $2.08 cardinal successful the 3 months ended March 31.

StubHub chiefly generates gross from connecting buyers with summons resellers. More than 40 cardinal tickets were sold connected StubHub's marketplace past twelvemonth from astir 1 cardinal sellers, the institution said successful August.

It competes with Vivid Seats, which was taken public via a peculiar intent acquisition institution successful 2021, SeatGeek and Ticketmaster genitor Live Nation Entertainment.

The Federal Trade Commission is successful the precocious stages of probing Ticketmaster implicit whether it's done capable to support automated bots from circumventing its per-person summons limits for fashionable events, Bloomberg reported Monday, citing radical acquainted with the matter.

The FTC successful May sent a informing letter to StubHub saying it indispensable comply with the agency's "junk fees" rule and alleging immoderate of its summons listings failed to show the full price, including each mandatory fees and charges.

Madrone Partners is StubHub's largest capitalist with ownership of 24.5% of Class A shares anterior to the offering. WestCap is 2nd astatine 12.3%, followed by Bessemer Venture Partners astatine 8.8%.

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