Taiwan's Foxtron launches Bria EV model, eyes overseas markets

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Branding connected a Foxconn Technology Co. Foxtron Model C electrical conveyance connected show during Hon Hai Tech Day league successful Taipei, Taiwan, connected Friday, Nov. 21, 2025.

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Taiwan's Foxtron Vehicle Technologies, a associated task betwixt Foxconn and Yulon Motor, launched an electrical conveyance exemplary called Bria connected Thursday.

Versions of the exemplary volition initially beryllium sold astatine 3 prices, ranging from astir $28,600 to $36,540, Foxtron said, adding that Bria is the archetypal EV exemplary to beryllium made successful Taiwan for export globally.

Last week, Foxtron said it would get Yulon Motor's Luxgen passenger-car marque for T$787.6 cardinal ($24.95 million), and that it would motorboat its Model B EV successful Taiwan nether the Bria brand.

Under the deal, Foxtron acquires 100% of Luxgen, including its 5 income subsidiaries, income outlets and employees, Foxtron said successful a statement.

Following the transaction, Foxtron volition instrumentality operational control, aiming to physique a much broad EV worth concatenation successful Taiwan, spanning merchandise development, income and after-sales services.

Foxconn, the world's largest declaration shaper for iPhones, owns 45.6% of Foxtron and Taiwanese automaker Yulon owns 43.8%.

Foxtron operates a declaration plan and manufacturing services concern model, nether which it makes EVs for car brands.

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