CEO of Tesla Motors Elon Musk waves aft ringing the opening doorbell astatine the NASDAQ marketplace successful solemnisation of his company's archetypal nationalist offering successful New York June 29, 2010.
Brendan McDermid | Reuters
At the clip of Tesla's IPO 15 years ago, the institution had generated astir $150 cardinal successful gross successful its lifetime. That came astir wholly from the Roadster, a two-seat electrical sportscar that boasted a scope of 236 miles connected a azygous charge.
The Model S sedan was inactive successful the lab, 2 years distant from hitting the market.
"The Model S, which is planned to vie successful the premium conveyance market, is intended to person a importantly broader lawsuit basal than the Tesla Roadster," the institution said successful its IPO filing, up of its planned $226 cardinal offering.
A stake connected Tesla, which debuted connected the Nasdaq connected June 29, 2010, was a wager connected CEO Elon Musk's quality to make a roster of mass-market electrical cars and standard an automaker acold distant from the Detroit car hub, focusing alternatively connected Silicon Valley, location to overmuch of the world's apical tech talent.
Musk didn't commencement Tesla, but helium invested early, served arsenic president and took implicit arsenic CEO successful October 2008, aft starring a committee revolt against founding CEO and inventor Martin Eberhard aboriginal that year.
An capitalist who enactment $10,000 into Tesla's banal astatine the clip of the company's IPO and held onto each those shares would present ain a involvement worthy adjacent to $3 million. A akin concern astatine the clip successful the S&P 500 would person resulted successful holdings worthy astir $57,000.
Far removed from its days arsenic an experimental clean-tech startup led by a subordinate of the "PayPal mafia," Tesla is present the eighth most-valuable publically traded U.S. company, with a marketplace headdress of implicit $1 trillion aft astir hitting $100 cardinal successful gross past year.
The Roadster is mostly successful the past books, and the Model S is nary longer of large value to the company's bottommost line. Rather, it's Tesla's top-selling Model Y SUV and Model 3 sedan, along with income of biology regulatory credits, that helped specify the company's fiscal occurrence implicit the past decade.
But for the 54-year-old Musk (his day was Saturday), present the world's wealthiest person, that's the past. He's told investors that the crushed to bargain and ain Tesla banal from present has astir thing to bash with selling cars to consumers.
"If idiosyncratic doesn't believe Tesla's going to lick autonomy, I deliberation they should not beryllium an capitalist successful the company," Musk said connected an net telephone successful April of past year. He added, "We will, and we are."
Two months aft that, Musk said his company's Optimus humanoid robots that helium hopes immoderate time volition execute similar R2-D2 and C-3PO successful Star Wars, could immoderate time assistance Tesla's marketplace headdress to $25 trillion.
Musk, who past twelvemonth characterized himself arsenic "pathologically optimistic," has said helium expects thousands of Optimus robots to beryllium moving successful Tesla factories by the extremity of 2025, and that the institution volition statesman selling the robot adjacent year.
As for autonomy, Tesla presently lags down Alphabet's Waymo, which is operating nationalist robotaxi services successful respective U.S. markets, and Baidu's Apollo Go successful China. Tesla's Robotaxi just launched a precise constricted aviator work successful Austin, Texas, earlier this month, and said Friday it had completed its archetypal driverless transportation of a caller car to a customer.
While Tesla inactive has its stock of fanatics and a mostly bullish slate of analysts, Wall Street is skeptical of Musk's futuristic promises oregon sees them as baked into the banal price. The banal is down astir 20% this year, severely underperforming large U.S. indexes and trailing each of its megacap tech peers. Apple, down 19.7% for the year, is the lone 1 close.
Earlier successful June, Tesla's vice president of Optimus robotics, Milan Kovac, said he's leaving the institution aft a nine-year tenure, and Musk much precocious fired Omead Afshar, the automaker's vice president of manufacturing and operations.
Meanwhile, Tesla EV income person been sluggish successful 2025, with automotive gross suffering a 2nd consecutive year-over-year diminution successful the archetypal 4th owed to an aging lineup and bustling competition, particularly from lower-cost Chinese manufacturers.
New Tesla income successful Europe fell for a 5th consecutive period successful May, according to data from the European Automobile Manufacturers Association, oregon ACEA, and Tesla's newest model, the Cybertruck, has failed to summation important traction successful the U.S. aft a bid of recalls.
Hovering implicit Tesla's concern is the unpredictability of Musk.
Long glorified for his concern occurrence — done PayPal, Tesla, SpaceX, encephalon tech startup Neuralink and artificial quality institution xAI, among different pursuits — Musk asserted himself successful the governmental realm past year, erstwhile helium endorsed Donald Trump for president and subsequently injected astir $300 cardinal into his run and related Republican causes.
Tesla CEO Elon Musk holds a cardinal talented by U.S. President Donald Trump successful the Oval Office of the White House connected May 30, 2025 successful Washington, DC.
Kevin Dietsch | Getty Images
Musk spent the archetypal fewer months of 2025 spearheading President Trump's Department of Government Efficiency (DOGE), slashing the size of the national authorities and stripping resources from regulatory agencies, including those tasked with oversight of his companies.
But his pivot to authorities came astatine a cost, astatine slightest successful the abbreviated term.
Musk's vocal and fiscal enactment of Trump, endorsement of Germany's far-right AfD enactment and extended drawstring of charged and divisive remarks and gestures, including connected his societal web X and successful property appearances, has been correlated with declines successful Tesla's reputation, and a driblet successful his wide favorability, according to polling data.
"Unless Tesla tin travel up with a full scope of caller products that volition truly excite consumers, and unless they tin mitigate immoderate of the antagonism caused by their leader, they volition beryllium seen arsenic past their highest and volition statesman to spell down," David Haigh, CEO of probe and consulting steadfast Brand Finance, said successful January.
Brand Finance's data showed that the worth of Tesla's brand fell by 26% successful 2024, a 2nd consecutive yearly decline. That was earlier Musk's clip moving successful the 2nd Trump administration.
Musk's authoritative tenure successful Washington, D.C., ended earlier successful June, conscionable arsenic his narration with the president was souring. Shares of Tesla fell 14% connected June 5, arsenic President Trump threatened to propulsion authorities contracts for Musk's companies, escalating a warfare of words implicit the president's spending bill.
Musk temporarily slowed his posting astir authorities connected societal media aft that, and appeared to absorption much connected promoting his businesses. But this play helium resumed attacking portions of the measure that would hamper star and renewable vigor companies, including Tesla.
Whether Musk is present focused capable to lick Tesla's problems and, adjacent if helium is, whether that's a large catalyst for the company, is precise overmuch up successful the air.
Musk and Tesla didn't respond to a petition for comment.
Tesla investors person learned that volatility is simply a large portion of the story, and has been since the company's banal marketplace debut. On much than 40 occasions successful the past 15 years, Tesla's banal has gained oregon mislaid astatine slightest 20% successful a azygous month.
Here are the 3 champion and worst months for the banal and what happened to origin these hefty moves:
The bully months
Elon Musk attends a treatment league during the Cannes Lions International Festival Of Creativity successful Cannes, France, June 19, 2024.
Marc Piasecki | Getty Images
May 2013
In Tesla's champion period connected record, the banal jumped 81%. The institution for the archetypal clip reported a quarterly profit, albeit a precise constrictive one. It didn't people a abrupt crook to profitability, arsenic Tesla continued to suffer wealth until 2018. But income of Model S cars topped estimates arsenic did gross from zero emanation conveyance (ZEV) credits, which person agelong been a boon for the institution and person sometimes been the quality betwixt a 4th ending successful the reddish oregon the black.
August 2020
Following a large dip successful the aboriginal days of the Covid pandemic, Tesla's banal began an historical rally, starring to an eightfold summation successful the banal successful 2020, by acold its champion twelvemonth connected record. Its azygous champion period that twelvemonth was August, erstwhile the stock terms jumped 74%. Model 3 income were accelerating rapidly, but overmuch of the momentum was tied to buzz that the institution could soon participate the S&P 500, and a pandemic marketplace boom, erstwhile retail investors poured into meme stocks, cryptocurrencies and FOMO (fear of missing out) assets. Tesla's large announcement successful August 2020 was a five-for-one banal split, with the stock terms having soared good past $1,000. Tesla would divided its banal again successful 2022.
November 2010
Tesla's 62% rally successful its 5th afloat period arsenic a nationalist institution was arsenic overmuch a motion of aboriginal volatility arsenic thing else. The adjacent month, the institution would suffer astir a 4th of its value, wiping retired astir of those gains. Tesla's currency presumption astatine the extremity of 2010 was precarious capable that the institution warned it whitethorn request to rise much wealth successful the future, peculiarly "if determination are delays successful the motorboat of the Model S." On Nov. 9, 2010, Tesla reported a 31% driblet successful year-over-year gross to $31.2 cardinal and a nett nonaccomplishment of $35 million. A week earlier, the institution said Panasonic had invested $30 million successful Tesla done a backstage placement.
The atrocious months
Elon Musk, during a quality league with President Donald Trump connected May 30, 2025 wrong the Oval Office astatine the White House successful Washington.
Tom Brenner | The Washington Post | Getty Images
December 2022
Tesla's steepest monthly slump connected grounds was a 37% diminution to wrap up 2022, which was the worst twelvemonth for the Nasdaq since the 2008 fiscal crisis. The institution faced a accumulation halt astatine its Shanghai facility, which was dealing with a caller onslaught of Covid cases. Musk had been selling Tesla stock successful large chunks to money his $44 cardinal acquisition of Twitter, which helium aboriginal renamed X.
Musk said connected Twitter Spaces connected Dec. 22 that helium wouldn't beryllium selling immoderate banal for 18 to 24 months. In a statement with a Tesla shareholder, helium pinned Tesla's declining stock terms connected Federal Reserve complaint hikes, penning that "people volition progressively determination their wealth retired of stocks into cash, frankincense causing stocks to drop." The distraction of the Twitter woody weighed connected Tesla shares, and Musk also frustrated immoderate shareholders by borrowing unit from the Tesla Autopilot squad to enactment connected his societal media company's technology.
February 2025
What was expected to beryllium a honeymoon play for Tesla, acknowledgment to Trump's instrumentality to the White House, turned into a monolithic selloff, with the banal plummeting 28% successful February. In its net report in precocious January, Tesla said automotive gross sank 8% from a twelvemonth earlier and the institution reported a 23% driblet successful operating income. Tesla cited reduced mean selling prices crossed its Model 3, Model Y, Model S and Model X lines arsenic a large crushed for the decline. Investors besides disquieted astir impending tariffs connected goods and materials coming from Canada and Mexico, wherever immoderate of its cardinal suppliers are based. With Musk ramping up his governmental rhetoric, caller conveyance registrations dropped successful Europe, plummeting successful Germany by astir 60% successful January from a twelvemonth earlier.
January 2024
The opening of 2024 was astir arsenic atrocious for Tesla, with the banal tumbling 25% to unfastened the year. The institution reported gross and nett for the fourth quarter that trailed estimates, partially due to the fact that of steep terms cuts astir the world. Tesla warned that volume maturation successful 2024 "may beryllium notably lower" than successful 2023, and cautioned investors that it was "currently betwixt 2 large maturation waves."
Elon Musk speaks onstage astatine Elon Musk Answers Your Questions! during SXSW astatine ACL Live connected March 11, 2018 successful Austin, Texas.
Diego Donamaria | Getty Images
There were countless different monumental moments for Tesla on the mode and, had Musk gotten his privation successful 2018, the IPO day whitethorn person ne'er taken place.
"Am considering taking Tesla backstage astatine $420. Funding secured," Musk infamously tweeted successful August of that year. Tesla's banal trading was initially halted and shares were volatile for weeks. A take-private ne'er occurred.
The SEC investigated and charged Musk with civilian securities fraud arsenic a effect of the tweets. Tesla and Musk struck a revised colony statement successful 2019 implicit those charges. The statement forced Musk to temporarily relinquish his relation arsenic president of the Tesla board, a presumption that's present held by Robyn Denholm.
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