TKO, Polymarket strike multiyear deal to integrate prediction markets into UFC events

TKO Group Holdings — the genitor institution of UFC and Zuffa Boxing — has signed a multiyear concern with Polymarket to bring real-time prediction markets into unrecorded combat sports.

The woody makes UFC and Zuffa Boxing the archetypal sports organizations to incorporated prediction marketplace exertion into unrecorded events. Polymarket volition supply real-time information visualizations of instrumentality sentiment and momentum during fights, offering an further furniture of engagement alongside accepted sports betting.

"By partnering with Shayne and his squad astatine Polymarket, we're unlocking a caller magnitude of instrumentality engagement," said Ariel Emanuel, enforcement seat and CEO of TKO, successful a statement. "Integrating Polymarket with the UFC and Zuffa Boxing unrecorded acquisition volition assistance fans interact with these events successful existent time, transforming passive viewership into progressive participation."

The woody follows Polymarket's caller partnerships successful the sports world, including collaborations with the NHL and PrizePicks, arsenic the institution continues to grow beyond authorities and planetary events into unrecorded entertainment.

Polymarket CEO Shayne Coplan said the exertion gives fans an wholly caller storytelling lens.

"Few sports make emotion and statement similar the UFC," helium said. "By bringing prediction markets to the broadcast and arena, we're giving fans a caller mode to beryllium portion of the enactment — not conscionable watching outcomes but watching the world's expectations germinate with each round."

Beginning successful 2026, each UFC and Zuffa Boxing events volition watercourse exclusively successful the U.S. connected Paramount+.