Travis Kelce of the Kansas City Chiefs celebrates with Taylor Swift aft triumph against the Baltimore Ravens connected January 28, 2024 successful Baltimore, Maryland.
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NFL prima Travis Kelce is teaming up with activistic capitalist Jana Partners successful a bid to assistance reshape the aboriginal of Six Flags Entertainment Corp.
Jana announced connected Tuesday that it has partnered with Kelce, user enforcement Glenn Murphy and exertion enforcement Dave Habiger successful an concern radical that present holds an economical involvement of astir 9% successful the amusement parkland operator.
Shares of Six Flags changeable up much than 15% Tuesday pursuing the news.
The radical plans to prosecute with Six Flags' committee and absorption to research ways to "enhance shareholder worth and amended the impermanent experience," Jana said.
Kelce, who won 2 Super Bowls with the Kansas City Chiefs and is the fiancée of popular prima Taylor Swift, said the concern was besides personal.
"I americium a lifelong Six Flags instrumentality and grew up going to these parks with my household and friends," helium said successful a statement. "The accidental to assistance marque Six Flags peculiar for the adjacent procreation is 1 I couldn't walk up."
The determination comes arsenic Six Flags looks to reinvigorate attendance and profitability pursuing years of enactment changes and a pandemic-driven slump. The banal is inactive down astir 48% this twelvemonth adjacent with Tuesday's boost.
The firm's managing partner, Scott Ostfeld, revealed the concern astatine the 13D Monitor Active-Passive Investor Summit Tuesday. The Wall Street Journal archetypal reported the move.