Trump says 'Cracker Barrel should go back to the old logo'

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A Cracker Barrel motion featuring the aged logo hangs connected the extracurricular of a edifice connected August 21, 2025 successful Homestead, Florida.

Joe Raedle | Getty Images

President Donald Trump weighed successful Tuesday connected the controversial rebranding of Cracker Barrel Old Country Store, penning that, "Cracker Barrel should spell backmost to the aged logo, admit a mistake based connected lawsuit effect (the eventual Poll) and negociate the institution amended than ever before."

"They got a Billion Dollars worthy of escaped publicity if they play their cards right," Trump said successful a Truth Social post, conscionable a time aft Cracker Barrel told customers the company could person handled its rebranding amended than it did.

"Very tricky to do, but a large opportunity. Have a large News Conference today. Make Cracker Barrel a WINNER again," Trump wrote.

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Trump's comments came astir a week aft his lad Donald Trump Jr. blasted the institution for the rebranding, and aft the company's banal dropped aft the caller logo was unveiled.

"WTF is incorrect with @CrackerBarrel??!" the younger Trump wrote Wednesday connected X, echoing disapproval from immoderate conservatives.

As portion of its rebranding, Cracker Barrel removed the representation connected its logo of its "Uncle Herschel" quality leaning against a barrel.

The caller logo besides ditched the iconic yellowish tube and the operation "Old Country Store," leaving conscionable the words "Cracker Barrel."

Since the rebranding was unveiled past week, the caller logo has been roasted connected societal media arsenic "soulless," "bland" and "generic."

The caller Cracker Barrel logo is seen connected a paper wrong the edifice connected August 21, 2025 successful Homestead, Florida.

Joe Raedle | Getty Images

In a connection Monday, Cracker Barrel said, "If the past fewer days person shown america anything, it's however profoundly radical attraction astir Cracker Barrel. We're genuinely grateful for your heartfelt voices."

"You've besides shown america that we could've done a amended occupation sharing who we are and who we'll ever be," the institution said.

But the institution gave nary denotation that it would revert to its aged logo.

Florida, Stuart, Cracker Barrel Old Country Store.

Jeff Greenberg | Universal Images Group | Getty Images

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