Williams restores ‘Forward W’ logo for 2026 as rule era begins

Williams volition enactment a reworked mentation of its historical “Forward W” connected the 2026 car, reviving the emblem that appeared connected each 1 of the team’s 9 constructors’ rubric winners. The slanted missive disappeared erstwhile the outfit partnered with BMW successful 2000, past re-emerged successful straighter signifier successful caller seasons. The caller badge is billed by the squad arsenic “a 21st period reimagining of Frank Williams’ celebrated ‘Forward W’,” a ocular span betwixt an independent, title-hoarding past and a task present financed by Dorilton Capital.

Team main James Vowles framed the refresh successful explicitly semipermanent terms: “As a squad we are inspired by our past but excited astir our future, and committed to penning a caller championship-winning section successful Williams' past .” He added: “This evolved squad individuality reflects who we are, wherever we are going, and reintroduces our title-winning bequest to a increasing F1 assemblage that was not pursuing the athletics erstwhile we were past dominant.”

Performance discourse and the 2026 reset

The badge alteration arrives with momentum and a hard target. Williams has climbed to 5th successful the constructors’ standings this season, banking 111 points—more than the erstwhile 7 campaigns combined—and celebrating a podium successful Baku with 2025 enlistee Carlos Sainz, the archetypal top-three for the squad since 2021. The revival inactive sits successful the shadiness of a agelong drought; the past contention triumph came astatine the 2012 Spanish Grand Prix, and nary rubric has been secured successful the 21st century.

Ownership, legacy, and a caller name

Dorilton acquired the squad successful 2019, 2 years earlier laminitis Frank Williams died successful 2021. The ownership has made the 2026 rules reset a rallying point, hoping the caller method scenery reshuffles the competitory order. The commercialized individuality volition displacement too: from adjacent twelvemonth the introduction volition beryllium formally known arsenic Atlassian Williams F1 Team, extending the rubric concern with the American-Australian bundle institution that began successful aboriginal 2025. For a squad that trails lone Ferrari and McLaren successful full championships, the revived “W” is meant to awesome that past inactive matters—while the adjacent section is written with caller funding, caller regulations, and a broader assemblage successful mind.