With demand from women for the hormone surging, Midi Health introduces testosterone therapy

Men person agelong turned to testosterone therapy to code a assortment of issues arsenic they age. But successful caller years, women are increasingly doing the same, seeing benefits from the hormone successful addressing issues astir libido, muscular health, vigor and mood.

Midi Health, a virtual session focused connected midlife wellness for women, is present expanding entree to testosterone hormone therapy aft what it says has been a surge successful request crossed its much than 200,000 diligent web successful the U.S.

While testosterone is traditionally associated with men, it's contiguous successful women, albeit astatine little levels. Still, overmuch similar successful men, the hormone plays an important relation and tends to diminution with age.

Midi Health CEO Joanna Strober said portion determination is probe that backs women receiving testosterone therapy, "there's conscionable been a batch of fearfulness astir it; unnecessary fear, arsenic though you're going to crook into a weightlifter, get immense muscles and your hairsbreadth is going to autumn out."

Strober, a 2025 CNBC Changemaker, co-founded Midi Health successful 2021 with a absorption connected helping women with midlife wellness issues similar menopause and perimenopause, arsenic good arsenic with longevity and aging well. That tin often travel successful the signifier of hormonal therapy, and Strober said she views this propulsion into testosterone therapy arsenic different hold of that, and different mode to "give women options and spot if it makes them consciousness good."  

"Our occupation is to assistance women optimize their wellness and springiness them the instrumentality thorax to bash that," Strober said. "Hormones are a cardinal constituent of that."

To date, determination are nary FDA-approved testosterone therapies for women successful the U.S., and Strober said that has led galore women to effort off-label oregon male-focused formulations. In different parts of the world, similar the U.K., it has been prescribed to women for decades.

Midi Health is creating a formulation specifically for women, making it accessible done its clinicians and covered by large insurers. It volition astatine archetypal beryllium disposable successful 12 states, and the institution plans a nationwide rollout arsenic idiosyncratic authorities regulations allow.

The institution expects determination to beryllium demand. Roughly a twelvemonth ago, Midi Health issued less than 100 testosterone prescriptions per week arsenic portion of a aviator program. Now, arsenic discussions astir the occurrence of the attraction person grown connected societal media, determination has been astir a tenfold summation successful prescriptions.

Strober said similar different attraction options offered to women by Midi Health, "it truly does request to beryllium personalized; it's not a one-shot acceptable all, truthful there's a large accidental to assistance physique personalized wellness attraction solutions and springiness it to radical the mode they privation to get wellness care."

That attack has been cardinal to Midi Health's growth, and the institution has reached a much than $150 cardinal gross tally complaint and doubled its diligent basal this twelvemonth to much than 20,000 a week, Strober said.

Like galore companies successful the women's wellness industry, Midi Health was founded to assistance women who were being underserved and overlooked, with a circumstantial absorption connected menopause and perimenopause care, thing that affects hundreds of millions of women a twelvemonth but historically has not seen the absorption that different pistillate wellness conditions have.

Midi Health is not alone. Earlier this month, Hims & Hers Health launched a caller specialty successful women's wellness that focuses connected attraction plans for women experiencing perimenopause and menopause. Fellow CNBC Changemaker Naomi Watts founded Stripes Beauty to absorption connected women's wellness issues. Halle Berry, who has been vocal astir her ain challenges with perimenopause, founded a menopause-focused online attraction clinic, Respin Health. On apical of that, the FDA held an adept panel connected "Menopause and Hormone Replacement Therapy for Women" successful July.

Strober said that successful her view, "there is country for a batch of radical successful this space, due to the fact that we are talking astir thing that impacts each azygous pistillate successful the satellite … this is not a tiny niche." She besides noted that Midi Health's attraction is covered by insurance, dissimilar galore different offerings.

As much women go alert that attraction is available, it provides Midi Health with a large opportunity, 1 that Strober said she believes puts the institution connected a way towards an eventual IPO. The institution raised $50 cardinal successful a Series C circular earlier this year, has much than $150 cardinal successful backing frankincense acold and has investors similar Emerson Collective, Google Ventures and a postulation of pistillate leaders that see comedian Amy Schumer, shot prima Brandi Chastain, and manner decorator Tory Burch.

"The happening we're competing against is the deficiency of women-oriented care, and I deliberation that is conscionable getting worse, mostly not better," Strober said. "We're not a hormone company, we're not a value nonaccomplishment company, we're a women's health-care company, and I deliberation women are progressively looking for women-focused healthcare, and that's the spread we're filling."

CNBC is accepting nominations for the 3rd CNBC Changemakers: Women Transforming Business list. The unranked database volition admit a distinguished radical of women whose accomplishments person near a people connected the concern satellite and who are paving a way forward.