Apple event live updates: Apple announces iPhone 17

Apple announced pricing for its caller Apple Watches, which it calls Series 11, and Apple did not rise starting prices for its models, contempt speculation from Wall Street analysts that it would person to a effect of tariffs.

The company's debased extremity watch, the Apple Watch SE 3, starts astatine $249. Its main-line Apple Watch Series 11 starts astatine $399, the aforesaid arsenic the Series 11, and the Apple Watch Ultra 3 sells for $799 and up, which is besides unchanged. — Kif Leswing

Apple's highest-end watch, the Ultra, was introduced successful 2022, and updated with insignificant improvements successful 2023, but it didn't get a large update past twelvemonth — lone a caller achromatic color.

The institution said that it had updated the exemplary and it is present called Apple Watch Ultra 3. Apple said it had improved its display, outer connectivity and added 5G coverage.

It starts astatine $799, the aforesaid terms arsenic its predecessor. -- Kif Leswing

Apple said the Watch Series 11 is "our thinnest and astir comfy watch."

A ceramic coating connected the solid makes it harder and much scratch resistant. The Series 11 besides features a caller 5G modem and antenna architecture and is much powerfulness efficient, utilizing little battery.

— Chris Eudaily

Apple positions its Apple Watch arsenic a wellness aid, and its biggest aesculapian betterment this twelvemonth successful its Series 11 models is that it tin present show radical with hypertension, oregon precocious humor pressure.

The institution said that its algorithm looks for chronic precocious humor unit successful the background, by reviewing information implicit 30-day periods. Apple said its exertion was based connected a bid of aesculapian studies with 100,000 participants.

"Using information from the optical bosom sensor, the algorithm looks for chronic precocious humor unit by analyzing however your humor vessels respond," said Sumbul Desai, Apple's wellness vice president. However, she warned that it won't observe each instances of hypertension.

Apple says it expects FDA clearance "soon." — Kif Leswing

Apple CEO Tim Cook kicked disconnected the lawsuit by announcing the AirPods Pro 3.

The caller instrumentality volition acceptable people's ears amended than erstwhile versions of the AirPods, and they volition incorporate translation features, said Kate Bergeron, Apple vice president of hardware engineering.

The caller earbuds besides person improved spatial audio features.

"No substance what headphones you've utilized before, with AirPods 3, you'll person the world's champion progressive sound cancelation of immoderate successful receptor wireless headphones, transparency enables you to perceive your surroundings and present your ain dependable and radical speaking to you volition dependable much earthy than ever," Bergeron said.

Bergeron said determination volition beryllium longer artillery life, and volition past 8 hours connected a azygous charge, up from 6 hours previously. Pre-orders for the devices footwear disconnected connected Tuesday for $249, and the AirPods Pro 3 volition vessel connected Sept. 19. -- Jonathan Vanian

Apple's caller wireless headphones, called Apple AirPods Pro 3, volition beryllium capable to construe conversations successful overseas languages successful real-time.

"It doesn't conscionable construe idiosyncratic words," Apple's presenter said. "The meaning of each operation is translated for you. When you request to talk, conscionable talk naturally."

Live translation has emerged arsenic 1 of the archetypal large user features powered by artificial intelligence. Google announced respective unrecorded translation features, including the quality to automatically construe telephone calls successful the user's voice, at its lawsuit past month. — Kif Leswing

Apple CEO Tim Cook kicked disconnected the motorboat lawsuit with a abbreviated code astir however the institution thinks astir design, saying that it's "at the halfway of everything we do."

"Design has ever been cardinal to who we are and what we bash for us," Cook said. "Design goes beyond conscionable however thing looks oregon feels. Design is besides however it works."

He said Apple would motorboat caller Apple Watches, iPhones and AirPods connected Tuesday.

Apple's astir celebrated designer, Jony Ive, who near the institution successful 2019, is present moving with rival OpenAI connected caller competing hardware products. — Kif Leswing

Investors volition beryllium apathetic towards the Apple lawsuit if determination are nary caller large hardware updates, said Wedbush expert Dan Ives connected CNBC's Halftime Report connected Tuesday.

He predicts that Apple could rise iPhone prices owed to tariffs.

"Probably going to beryllium astir $50 to $100 fixed the tariffs issues," Ives said. — Kif Leswing

Steve Wozniak famously founded Apple alongside the precocious Steve Jobs successful a Cupertino garage. He hasn't been progressive connected a day-to-day ground successful decades, but he's an important inspiration to Apple employees and fans.

— Kif Leswing

While Apple's AI hasn't lived up to expectations, customers volition inactive upgrade their iPhones to amended artillery life, Evercore's Amit Daryanani said connected CNBC's "Squawk connected the Street" connected Tuesday.

"End of the day, erstwhile it comes to iPhones oregon Apple products, successful each survey we person run, the apical 2 reasons radical privation to bargain a caller iPhone is: The artillery beingness is precise atrocious oregon they request a caller screen," Daryanani said.

"AI and Apple Intelligence is the 4th oregon 5th crushed wherefore they privation to buy," helium continued.

— Kif Leswing

Wall Street Journal tech columnist Joanna Stern said Apple's motorboat lawsuit has to present for investors and consumers, but terms stableness volition beryllium a cardinal constituent of focus.

"In a satellite of tariffs, successful this satellite of the economy, that's beauteous astonishing for Tim Cook," Stern told CNBC's "Worldwide Exchange." "So I deliberation that's going to beryllium a large happening that investors should beryllium looking at, right. The prices of these phones: Are they inching upwards without immoderate existent important diagnostic increases? That's going to beryllium a tougher sell."

Stern said that without large plan overhauls oregon caller types of devices that thrust excitement, she expects the motorboat to beryllium "the aforesaid arsenic the past galore iPhone events."

"People are going to upgrade due to the fact that they request a caller iPhone, but radical are not going to beryllium moving retired to bargain these phones if they don't request a caller phone," she said.

— Chris Eudaily

Apple CEO Tim Cook ever posts a photograph from Apple Park, successful Cupertino California, connected motorboat days.

— Kif Leswing

It's acheronian and a chill 67 degrees astatine Apple's Cupertino office up of the iPhone maker's "Awe dropping" motorboat event.

CNBC's Steve Kovach reports that unit are mounting up meal earlier the crowds arrive. The field volition soon beryllium packed for the expected announcement of caller iPhones and Apple Watches.

— Chris Eudaily

Andersen Capital Management laminitis Peter Andersen said helium was disappointed successful the iPhone maker's deficiency of attraction to bundle and artificial quality up of the motorboat event.

Andersen told CNBC's "Power Lunch" that the absorption connected hardware was "kind of a caput fake and ignoring the elephant successful the room, frankly, which is: Where is Siri?"

"As AI continues to develop, they are evidently lasting successful the background. So they volition effort to absorption the information of caller penetration and that the hardware offers caller innovations, but successful the agelong run, I bash truly deliberation they person to absorption connected the bundle development," helium said.

Read much connected CNBC PRO.

— Chris Eudaily

Even if iPhone users aren't readying to bargain 1 of the caller devices the institution announces connected Tuesday, they should expect their phones to get a drastically antithetic look aboriginal this week.

That's due to the fact that Apple volition apt rotation retired its iOS 26 operating strategy aft its iPhone event, and that bundle update volition see the astir drastic ocular alteration to the iPhone's interface successful a decade.

Revealed successful June, Apple has created a caller ocular connection that it calls Liquid Glass. The caller look replaces formerly opaque static buttons passim the iPhone's operating strategy with transparent graphics designed by Apple to person detailed, liquid-like animations.

So far, Liquid Glass has had mixed reviews from aboriginal adopters who person tried it retired successful beta versions, but erstwhile Apple releases the caller bundle this month, millions of radical volition acquisition it for the archetypal time. Apple is hoping that they volition find it "delightful." — Kif Leswing

The biggest question Apple investors and customers person astir this year's iPhones is however overmuch they volition cost.

Consumer products, including apparel, footwear, java and crippled consoles, are seeing terms increases driven by tariff costs. Some Wall Street analysts are counting connected Apple to follow.

Most analysts expect Apple to rise prices connected immoderate of its models arsenic it grapples with the Trump administration's tariffs. The institution said in July that tariffs could outgo it implicit $1 cardinal this quarter.

But if Apple does rise prices connected its phones, don't expect the institution to blasted the alteration connected tariffs. More likely, Apple volition item the phones' caller technology, arsenic good arsenic their chips.

"No one's going to travel retired and accidental it's related to tariffs," said IDC expert Nabila Popal.

It's besides imaginable that Apple mightiness destruct the entry-level mentation of immoderate of its phones, forcing users to get much retention astatine higher starting prices. Apple typically charges $100 much to treble the magnitude of the iPhone's retention from 128GB to 256GB.

One possibility, JPMorgan analysts person said, is that Apple could destruct the 128GB mentation of the iPhone Pro, which presently costs $999 for the iPhone 16, meaning consumers would person to wage $1,099 for an iPhone 17 Pro that has much starting-level retention than its predecessor. — Kif Leswing

Apple has released 4 caller phones astatine its September events since 2020. But not each 4 iPhone models are arsenic popular.

Every year, 1 of Apple's models tends to lag its siblings successful presumption of sales, according to analysts. This year, it's been Apple's tweener model, the iPhone 16 Plus, which costs $899. That's higher than entry-level models with smaller screens but little than Apple's Pro models that diagnostic higher-quality screens and faster chips.

Before the Plus lagged, Apple offered a "Mini" telephone with a smaller surface astatine its lowest entry-level price. That Mini exemplary besides failed to nutrient beardown sales.

This year, analysts person said they expect Apple volition premix up its lineup yet again, replacing the "Plus" with a slim exemplary that could beryllium called the "Air," similar Apple's bladed laptops and iPads.

The thought down the slim exemplary is that consumers volition springiness up immoderate artillery beingness and features, specified arsenic aggregate camera lenses, for a much lightweight iPhone. Apple's expected introduction into the marketplace comes aft rival Samsung released a akin instrumentality called the Galaxy S25 Edge earlier this year.

"While we admit that a thinner instrumentality would present a comparatively caller signifier origin for the iPhone, we deliberation that it volition person a muted interaction connected user purchasing decisions," UBS analysts wrote successful a Sunday note. — Kif Leswing